Keeping pace with paid advertising’s increasingly prominent role in social media success, Aker Ink Account Executive Taylor Holmes has earned an Advanced Social Advertising Certificate from Hootsuite.

In a seven-part course, Taylor learned the ins and outs of paid advertising on Facebook, Instagram, Twitter and LinkedIn, including how to optimize ad campaign creative, budget, ROI and more.

Taylor plays a critical role in clients’ paid social media strategies, creating content and budget recommendations, and implementing ads and providing analytics for campaigns on Facebook and Instagram. She has a fervent interest in social media and how it can help companies reach their business goals. In recent months, she has delved into influencer marketing as well, a powerful tactic that harnesses the audiences of popular bloggers and social media personalities to drive conversions.

Hootsuite is an industry-leading platform that provides a variety of social media management tools, including post scheduling, advanced monitoring and reporting, and advertising capabilities. The company’s Hootsuite Academy offers courses that cover numerous aspects of social media management, from the basics to advanced skills.