Aker Ink Content Specialist Taylor Renee Haynes earned the Content Marketing Certification from the Content Marketing Institute after completing a rigorous series of courses. Topics cover the full spectrum of modern content marketing, including planning, audience, story, channels, process, conversation and measurement. The courses are hosted by marketing veteran and author Robert Rose.

Effective content marketing is a valuable and effective way for businesses to reach key audiences, engage in thought leadership and boost SEO. In the B2B world, it’s a heavily relied-upon and proven approach. But it’s much more than just writing and publishing blogs – all content must be strategically aligned with business goals and targeted appropriately in order to elicit the best possible results.

Taylor Renee completed the nine required modules and looks forward to exploring the additional elective topics. While a confident writer, Taylor Renee gained a deeper understanding of what types of content make sense for various business goals, budgets and audiences. Further, she learned how to craft compelling content campaigns to drive brand awareness and quality leads. This certification is part of Taylor Renee’s commitment to ongoing education and professional development.

The Content Marketing Institute helps professional content marketers identify their key audiences, engage in strategic thinking and create content that people want and need. The Content Marketing University is among the most comprehensive resources for marketers to enhance and deepen their knowledge.

Learn more about Aker Ink’s content marketing services.