Aker Ink Content Specialist Taylor Renee earned the Content Marketing Certification from Hubspot to continue expanding her knowledge about SEO, blogging, strategy, analysis and more — giving her immediately applicable skills and a competitive edge in the industry.

Content marketing goes far beyond merely creating content. If your content isn’t strategically targeted and optimized, you run the risk of wasting energy and resources, failing to reach the appropriate audience for your organization — or reaching any audience at all.

HubSpot’s Content Marketing Certification course teaches current and effective best practices to increase business results. It nurtures a growth marketing mindset through 13 lessons and accompanying quizzes. Lesson topics include, “Building a Content Creation Framework,” “Planning a Long-Term Content Strategy” and “Measuring and Analyzing Your Content.”

Taylor Renee creates compelling and informative content for Aker Ink’s diverse clientele, ranging from blog posts to website copy to newsletters. With a background in journalism, Taylor Renee is skilled at nurturing and sharing brand stories through purposeful, expertly crafted content marketing strategies.

HubSpot is an influential inbound marketing organization, offering comprehensive tools and software to connect with, close and manage leads. In addition, the HubSpot Academy provides a wide selection of educational resources and certification programs.