Having spent 25 years in the trenches writing arresting copy, generating media coverage and garnering awards for clients in a variety of industries, Valliere Jones brings a combination of strategic planning expertise and outstanding tactical execution to Aker Ink as Director of Public Relations. She devises campaigns that marry tried-and-true PR techniques with digital marketing approaches for optimal success in today’s business climate.
One of Valliere’s greatest strengths is her writing—though her years writing countless news releases, case studies, bylined articles, speeches, newsletters, award entries and social media content have turned her into a bit of a grammar snob.
In her time at agencies Brodeur Partners, HMA Public Relations, Penna Powers and Edelman Worldwide in Phoenix, Salt Lake City and Chicago, Valliere honed media relations skills that have served her clients well throughout her career. She developed relationships with reporters, assignment editors and producers that resulted in TV remote broadcasts, newscast coverage, radio interviews and a variety of local and trade media coverage.
But perhaps most useful is her strategic planning expertise. Valliere has developed, implemented and evaluated numerous programs—everything from 30-day announcement plans to 12-month comprehensive campaigns. In doing so she has developed a sense of what can realistically be accomplished as well as how best to go about it.
Valliere further developed these skills as president of public relations consultancy For Immediate Release, where she focused on executive communication and thought leadership, securing speaking engagements and positioning companies for national and industry awards.
A member of Public Relations Society of America, former National President of the Public Relations Student Society of America and graduate of Brigham Young University’s renowned PR program, Valliere enjoys mentoring students; she applied her award nomination skills to helping her college-age son garner more than $32,000 in scholarships his freshman year, and has coached many other incoming freshmen, undergraduate and graduate students. Additionally, she has had tremendous impact on Gilbert area youth through her participation on the board of Gilbert Sister Cities; she revived the flagging youth ambassador program by building relationships with local schools and media as well as establishing a social media presence, ultimately tripling the number of applicants in one year.
Valliere also serves as president of her church’s women’s organization, helping to meet the spiritual, social and temporal needs of 170 women. When she has a spare minute, she enjoys hiking, swimming, cooking and reading. She once auditioned for The Amazing Race and still dreams of being cast; in the meantime, she loves traveling and experiencing other cultures in preparation for the call.