At PRSA Phoenix’s 2023 Copper Anvil Awards, Aker Ink took home the night’s highest campaign accolade – the PRSA Judge’s Award for our media relations efforts with Phoenix REALTORS® to strategically boost brand awareness and solidify the association as an industry leader.

Recognized for outstanding research, strategic planning expertise, flawless execution and impressive results, we earned a perfect score, which propelled us ahead of other entries in the running for the prestigious Judges’ Award. All PRSA entries automatically qualify for this award, but only the agency with the campaign or tactic that the judging chapter believes best defines “public relations excellence” receives it.

Aker Ink’s Phoenix REALTORS® campaign far surpassed its initial objectives. Our goal was to place at least three stories per month. In the initial eight months of the campaign, we averaged nine stories per month— gaining nearly 373 million impressions and exceeding the goal by 200%.

Additionally, Aker Ink overtook local share of voice from other Valley-based REALTOR associations and generated national exposure, landing coverage in leading publications like, Yahoo! Finance and Axios, as well as fielding inquiries from Forbes & NBC Nightly News based on coverage that was saturating the marketplace.

The Copper Anvil Awards recognize excellence in public relations in Phoenix and across Arizona. A Copper Anvil Award is considered one of the highest honors in the industry. Over the years, hundreds of winning programs have solved problems, changed opinions and created business opportunities.

Learn more about Aker Ink’s full suite of public relations services and read up on our expert advice for writing your own winning nomination.