How to Combat a Misinformation Crisis in Your Industry
It’s proven that lies spread faster than truth online. A 2019 MIT study found false news online travels “farther, faster, deeper and more broadly than truth.” According to the study, falsehoods are 70% more likely to be retweeted on Twitter and reach their first 1,500 people six times faster than accurate information.
Key Strategies
Clearly, false information poses a serious threat to brands and industries. Monitor conversations, respond quickly with facts, and build trust through transparency.
Contact
Contact Aker Ink for expert PR support in managing misinformation.