No Going Back: Applying 2020 Marketing Lessons in a New Year | Aker Ink

This year was challenging, to say the least. Here we share the top PR and marketing lessons to help you come back in 2021.

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No Going Back: Applying 2020 Marketing Lessons in a New Year

What. A. Year. Virtually every aspect of our personal and professional lives transformed throughout 2020. Some for worse, others for the better. Businesses, too, experienced upheaval, growth and transitions while learning to cater to a new customer. Clear, consistent and strategic communication has been critical to staying afloat amid the turbulence. Companies that neglected PR and marketing during this time are feeling the effects now.

Key Lessons from 2020

Heading into 2021, it’s do or die time. The top PR and marketing lessons include heightened sensitivity in messaging, consistent digital presence, SEO importance, and authentic content strategies.

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