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Here’s a starting point. Choose a Good Host for a Faster Website Your website host is arguably the most important factor when it comes to load speed. A low-cost host package may look attractive from a financial standpoint, but chances are it’s on a shared hosting platform, which is a no-no when optimizing for site speed. This means you are sharing resources with hundreds of other websites on one server. Investing an additional $10+ per month for a VPS or dedicated server is well worth it in the long run. Optimize and Scale Images to Improve Load Times Large, high-resolutions images can bog down your site load time. All images should be optimized for the web to ensure your site loads as quickly as possible. Ideally, you’ll want to shoot for JPEG or WebP files that are less than 100KB for the best performance. PNG files carry the largest file size because they are lossless (not compressed). A PNG should only be used when transparency is needed, such as with logos. When scaling your images, you’ll need to consider how the images are displayed. For example, if you have a small photo on the homepage, scale it down to how it’s displayed. That is, if it’s being displayed at 200px by 200px, make sure the file you upload is also 200px by 200px. Otherwise, you’d be pulling a much larger image than necessary, and chances are the file size would be larger too. This is especially important when optimizing for mobile. Use a CDN to Load Website Resources A Content Delivery Network (CDN) is a network of servers distributed all over the world that work together with the goal of delivering content as quickly, reliably and securely as possible. They aid the quick transfer of assets needed for loading content. Content, in this case, includes HTML, JavaScript, stylesheets, images, videos and more. Most websites on the internet are run through some sort of CDN. So how does the CDN help your website speed? A CDN puts exchange servers at exchange points between networks; this is the main way they improve speed and connectivity. The Internet exchange points (IXPs) are the main locations where different Internet providers connect to provide each other access to traffic from their own servers. CDNs essentially reduce the distance between users and website resources. Instead of the user always having to connect to the website’s origin server (the geographical location the server is physically located), the CDN lets the user connect to a geographically closer data center. Less travel time = faster load time. CDNs can efficiently reduce the amount of data that is being transferred using methods such as file compression and minification. Smaller file size = quicker to load. Place Less-Important Scripts Lower on Your Pages Not all your tracking scripts need to be loaded right away, including Google Analytics and email marketing services. By placing the scripts lower on the page (in the body or even in the footer), the rest of the page can load first before the scripts are triggered, thus decreasing load time. This practice allows most website files to be loaded and rendered before anything else. The user sees that everything is loading, so the page looks responsive. They’ll be able to start scrolling and browsing while the rest of the heavy Javascript loads. Reduce Redirects A redirect is what it sounds like — it automatically redirects a user to another page when they land on a specific URL. There is no action needed from the user to be redirected. You will generally use redirects when, for example, you change and/or remove products or services on your website. This prevents visitors from finding a “404 not found” error page. Redirects are a huge plus for user experience as well as SEO. While redirects are needed as your website evolves, every redirect results in an additional HTTP request to the server that increases the end-user time before a page loads. Redirects are especially important for SEO benefits, so you should only use them when technically necessary. If you are unsure if a redirect is necessary, check with Google for the best course of action. Wrapping Up The speed of your website can directly impact your business both positively and negatively. Decreasing the time it takes for visitors to interact with your website is essential to improving the overall user experience and increasing conversions. Does your site need a boost? Aker Ink can help you supercharge your website, starting with a free site audit. Learn more about our inbound marketing and creative services. By Aker Ink | 2025-11-17T15:41:29-07:00 November 30th, 2021 | Website | Comments Off on How to Improve Your Site Speed Related Posts The Digital Visibility Dream: Why SEO & Google Ads Work Better Together October 17th, 2025 SEO vs. GEO: How Businesses Can Improve Visibility in AI Search August 22nd, 2025 Words Matter: Connecting SEO & UX to Tell a Compelling Story That Drives Website Conversions June 16th, 2025 SEO Isn’t Dead…Just Different February 12th, 2025 It’s Not You, It’s Your Website: 5 Signs It’s Time for a Redesign October 21st, 2024 SEO Misconceptions Explained: Are You Making These Mistakes in Your Strategy? April 9th, 2024 Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center FAQs CONNECT Aker Ink PR & Marketing P.O. 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