Autism Provider Case Study

Skip to content Search for: Toggle Navigation SERVICES BrandingPublic RelationsDigital Marketing Pay-Per-ClickSEOSocial MediaEmail MarketingAI VisibilityWebsitesContentMarketing Dept Management CLIENT EXPERIENCE NEWSROOM Agency NewsBlog ABOUT Our CompanyOur TeamCareers CONTACT US Search for: Search for: Toggle Navigation SERVICES BrandingPublic RelationsDigital Marketing Pay-Per-ClickSEOSocial MediaEmail MarketingAI VisibilityWebsitesContentMarketing Dept Management CLIENT EXPERIENCE NEWSROOM Agency NewsBlog ABOUT Our CompanyOur TeamCareers CONTACT US Search for: Autism Provider Case Study Robert Pfeifer 2026-06-30T11:12:59-07:00 Award-Winning Google Ads Strategy Helps Healthcare Provider Reach More Patients Needing Autism Evaluations A leading Arizona autism treatment provider, known for slashing evaluation wait times from years to weeks, came to us with the goal of attracting new patients seeking diagnostic answers through a start-from-scratch Google Ad strategy — and a modest advertising budget. With numerous, more established competitors often quadrupling their ad spend within a single month, quality proved critical for success amid saturation. Year after year, our award-winning strategy worked. We cut through a crowded marketplace and delivered targeted leads better than any other initiative or channel. Laying the Groundwork for a Dominant Lead Source Our Google Ads/Pay-Per-Click (PPC) strategy kicked off in January 2023 with a total budget of $17,500, stretched until June. The client’s target audience comprised less than 3% of Arizona families, so reaching millions wasn’t our goal. What mattered was driving quality leads to form fills, then evaluations — and doing it better than the rest. Focusing on medium-volume keywords to target bottom-of-funnel searches helped make it happen. And while competitors cast a wide net, we cast a narrow, more impactful one. E.g., one business spending $100,000+ on PPC had 497 paid keywords. We vied for 47 strong ones to: Rank among the top 3 ads on the page 88% of the time Rank as the 1 ad 30% of the time. Wordstream reports most healthy search campaigns find an absolute max of 20%. Obtain a cost-per-conversion of $37.83. Medical industry average was $52 at time of campaign. We spurred an evaluation influx at a significantly lower patient lead acquisition cost compared to medical industry averages, basing our success on the difficult PPC feat of outperforming enterprises with massive marketing spend. As evidence of the campaign’s success, Aker Ink was the only agency to bring home a “Mastery” title — the highest honor at the 2023 AZIMA TIM Awards — in Search Marketing/PPC. Continuing PPC Success Through 2024 and 2025, the strategy remained relevant and intact as we made data-informed adjustments to the budget and paid keywords throughout the year. Competitors continued to cast a wide net, while strove for medium-volume keywords to reach high-intent searchers, focusing on roughly 60 strong keywords. As a result: We achieved a cost-per-action of $20.63; the medical industry average today is $62.80. A 25% click-through rate (industry average 6.0%) and 14.48% conversion rate (industry average 6.8%) show the effectiveness of both the ads and the cohesive landing page experience. We ranked among the top 3 ads on the page 62% of the time, and No. 1 ad 23% of the time. By prioritizing quality, our efforts supported thousands of new patients seeking autism care. Your Success Story Could Be Next Like what you see? We can make it happen for your business, too. Reach out to discover what’s possible. Like what you see? We can make it happen for your business, too. Reach out to discover what’s possible. Contact Us Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center CONNECT Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252 (480) 269-2291 Contact Us SOCIALIZE JOIN OUR EMAIL LIST Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings. © 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center CONNECT Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252 (480) 269-2291 Contact Us SOCIALIZE JOIN OUR EMAIL LIST Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings. © 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy Page load link We use cookies for functional and marketing purposes to give you the best experience on our website. By clicking “Accept," you consent to our use of cookies. AcceptPrivacy Policy Go to Top