Engaging Social Media Strategy
& Influencer Marketing

Engaging Social Media Strategy & Influencer Marketing

Hundreds of millions of people from every country, background and profession are active on social media each day. The generation gap is closing rapidly, and a steady stream of technological advancements have paved the way for even greater dominance. Companies can’t afford to ignore a social media strategy. No matter your industry, social media enables you to develop new and stronger relationships with your customers, generate leads and reinforce branding efforts.

We expertly navigate the nuances between the social media needs of B2B and B2C companies, creating strategies that align with your business goals and connect with the right audiences.

Strategy

Thoughtful combination of organic and paid tactics

Management

Content creation, scheduling, engagement & support

Monitoring

Review of platforms, periodic analytics & reporting

Influencers

Custom strategy, relationship management & outreach, ROI reporting

Advertising

Audience targeting lead generation purposeful testing & optimization for conversion

Organic Social Media Strategy & Management

Random posts at inopportune times are ineffective and rarely yield sustained success. We develop comprehensive and data-driven social media strategies that align with short-term and long-term marketing goals. They include content development, pre-scheduled calendars, graphic and video creation, community management and community building. We also keep our fingers on the pulse of client and industry trends, enabling us to capitalize on new events and seasons to expand our followings and drive sales.

We can oversee all aspects of your social media campaigns or provide supplemental support to help you grow networks, engage with target audiences and offer more value to your following. We can fulfill the customer service function as well, actively responding to comments and concerns.

To be effective with social media marketing, you must monitor your progress and adjust the course as needed. We use numerous tools and processes to track our successes and ensure ROI.

Social Media Advertising

A thoughtful combination of organic and paid social media will yield the greatest results for boosting awareness, growing your audience and driving conversions. Specialties include Facebook, Instagram and LinkedIn advertising.

We are well-versed with numerous types of paid social media tactics, best practices and in-depth reporting. We will nurture all aspects of a campaign, beginning with in-depth industry and audience research. We then take special care with ad development, targeting and optimization for conversion. We closely examine analytics to advance our campaigns and ensure our clients get the results they’re seeking.

Influencer, Affiliate & Ambassador Marketing

A relatively new frontier in social media, influencer marketing is quickly becoming a key tactic for connecting with consumers and amplifying sales. Although best known on Instagram and YouTube, influencers have widespread exposure across many platforms and sites. With this aspect of social media marketing, brands leverage the social networks of business leaders, celebrities, athletes and others who have influence among their target audiences.

We help identify the right mix of influencers based on your budget and oversee outreach, relationship management, payment structures, cross-promotion and reporting. We also build scalable social media affiliate and ambassador programs, enabling you to reward your most loyal customers and gain exposure to new, like-minded networks.

Influencer Marketing $$$

Paid a fee or commission for publishing content to influence following

Ambassador Marketing $$

Paid a fee to endorse your brand

Affiliate Marketing $

Paid a commission on product sales

Request Free Social Media Audit

Learn More About Social Media Strategy

Whether your customers are on Facebook, Instagram, Twitter or LinkedIn, we’ve got you covered. We know what works: encouraging engagement, building a loyal following and seeing the conversion to match. With a shifting marketing landscape, social media is proving to be an indispensable aspect of any company’s outreach.

We discuss in the ins-and-outs of social media on our blog:

Explore Your Options

We can make your brand shine and customers sing. The message, the look, the delivery – they can all impact the bottom line. See what we can do for you.

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