Engaging Social Media Strategy
& Influencer Marketing
Engaging Social Media Strategy & Influencer Marketing
Hundreds of millions of people from every country, background and profession are active on social media each day. The generation gap is closing rapidly, and a steady stream of technological advancements have paved the way for even greater dominance. Companies can’t afford to ignore a social media strategy. No matter your industry, social media enables you to develop new and stronger relationships with your customers, generate leads and reinforce branding efforts.
We expertly navigate the nuances between the social media needs of B2B and B2C companies, creating strategies that align with your business goals and connect with the right audiences.
Strategy
Thoughtful combination of organic and paid tactics
Management
Content creation, scheduling, engagement & support
Monitoring
Review of platforms, periodic analytics & reporting
Influencers
Custom strategy, relationship management & outreach, ROI reporting
Advertising
Audience targeting, lead generation, purposeful testing & optimization for conversion
Strategy
Thoughtful combination of organic and paid tactics
Management
Content creation, scheduling, engagement & support
Monitoring
Review of platforms, periodic analytics & reporting
Influencers
Custom strategy, relationship management & outreach, ROI reporting
Advertising
Audience targeting, lead generation, purposeful testing & optimization for conversion
Organic Social Media Strategy & Management
Random posts at inopportune times are ineffective and rarely yield sustained success. We develop comprehensive and data-driven social media strategies that align with short-term and long-term marketing goals. They include content development, pre-scheduled calendars, graphic and video creation, community management and community building. We also keep our fingers on the pulse of client and industry trends, enabling us to capitalize on new events and seasons to expand our followings and drive sales.
We can oversee all aspects of your social media campaigns or provide supplemental support to help you grow networks, engage with target audiences and offer more value to your following. We can fulfill the customer service function as well, actively responding to comments and concerns.
To be effective with social media marketing, you must monitor your progress and adjust the course as needed. We use numerous tools and processes to track our successes and ensure ROI.
Social Media Advertising
A thoughtful combination of organic and paid social media will yield the greatest results for boosting awareness, growing your audience and driving conversions. Specialties include Facebook, Instagram and LinkedIn advertising.
We are well-versed with numerous types of paid social media tactics, best practices and in-depth reporting. We will nurture all aspects of a campaign, beginning with in-depth industry and audience research. We then take special care with ad development, targeting and optimization for conversion. We closely examine analytics to advance our campaigns and ensure our clients get the results they’re seeking.
Influencer, Affiliate & Ambassador Marketing
A relatively new frontier in social media, influencer marketing is quickly becoming a key tactic for connecting with consumers and amplifying sales. Although best known on Instagram and YouTube, influencers have widespread exposure across many platforms and sites. With this aspect of social media marketing, brands leverage the social networks of business leaders, celebrities, athletes and others who have influence among their target audiences.
We help identify the right mix of influencers based on your budget and oversee outreach, relationship management, payment structures, cross-promotion and reporting. We also build scalable social media affiliate and ambassador programs, enabling you to reward your most loyal customers and gain exposure to new, like-minded networks.
Influencer, Affiliate & Ambassador Marketing
A relatively new frontier in social media, influencer marketing is quickly becoming a key tactic for connecting with consumers and amplifying sales. Although best known on Instagram and YouTube, influencers have widespread exposure across many platforms and sites. With this aspect of social media marketing, brands leverage the social networks of business leaders, celebrities, athletes and others who have influence among their target audiences.
We help identify the right mix of influencers based on your budget and oversee outreach, relationship management, payment structures, cross-promotion and reporting. We also build scalable social media affiliate and ambassador programs, enabling you to reward your most loyal customers and gain exposure to new, like-minded networks.
Influencer Marketing $$$
Paid a fee or commission for publishing content to influence following
Ambassador Marketing $$
Paid a fee to endorse your brand
Affiliate Marketing $
Paid a commission on product sales
Influencer Marketing $$$
Paid a fee or commission for publishing content to influence following
Ambassador Marketing $$
Paid a fee to endorse your brand
Affiliate Marketing $
Paid a commission on product sales
Learn More About Social Media Strategy
Whether your customers are on Facebook, Instagram, Twitter or LinkedIn, we’ve got you covered. We know what works: encouraging engagement, building a loyal following and seeing the conversion to match. With a shifting marketing landscape, social media is proving to be an indispensable aspect of any company’s outreach.
We discuss the ins-and-outs of social media on our blog:
- How to Weave Good Storytelling into Your Videos
- Social Media Influencers, Brand Ambassadors and Affiliates – What’s the Difference?
- How to Determine Whether a Social Media Influencer is Effective
- Are You Making these 5 Facebook Advertising Mistakes?
- How to Spot Fake Social Media Influencers
- How to Use Social Media to Tame Fallout from a Crisis
- 4 Things to Do Before Making Social Statements
- How to Respond to Negative Comments Online
- How to Maximize Your Business’ Instagram Discoverability
- To Gram or Not to Gram: Should Your B2B Company Have an Instagram Profile?
- Your Digital Business Card: How to Boost Your Presence on LinkedIn
Explore Your Options
Explore Your Options