Organic Social Media That Engages.
Paid Social Media That Converts.

Organic Social Media
That Engages.
Paid Social Media
That Converts.

Scroll-stopping social media can be a game-changer in elevating your brand’s digital presence. But navigating audiences, platforms and complex B2B vs. B2C nuances on your own is no easy feat.

Organic strategies promote brand awareness, loyalty, community interactions and long-term growth. Paid strategies enable immediate visibility beyond your followers, advanced audience targeting, quick conversions and future-proof scalability. Combine the two? You’ll be unstoppable.

Checking Your Social Media Boxes with a Big-Picture Approach

Effective social media is more than simply maintaining an aesthetic Instagram feed or breaking your record for Facebook likes. It’s a critical complement to every facet of your brand’s reputation, identity and success. The pros at Aker Ink will work with you to:

Integrate Marketing & PR Tactics: Our social strategies don’t work in isolation. They’re seamlessly merged with broader marketing and PR efforts to ensure a cohesive brand message and maximum impact across all channels.

Provide Transparent Reporting: We provide clear analytics reports highlighting social media performance insights, so you always know exactly where your budget is going, and exactly what is driving results.

Dive Deeper Than Vanity Metrics: These days, insights like followers and likes are helpful, but consistent engagement that turns into conversions is what matters most. We focus on meaningful metrics with your return on investment (ROI) top of mind.

Offer Objective Recommendations: We don’t push trends for the sake of it. Our team delivers honest, data-backed recommendations tailored to your goals, aligning your paid and organic social media strategies with what truly moves the needle.

Give You Hands-On or Hands-Off Flexibility: Stay involved in the day-to-day or let us take the wheel with full-scope management. We tailor our services to fit your preferred level of involvement while keeping your content authentic, impactful and 100% you.

Where We Excel

Full-Funnel Ad Strategy

We’ll help strategically move users through the sales pipeline with goal-oriented awareness and lead-gen campaigns. Familiarize the right people familiar with your brand first, then re-target them later to convert.

Organic Social Media Strategy

Build a loyal following without ad spend through quality content posted on an intentional cadence. We tell your authentic story to boost interactions, engagement and repeat business.

Content & Creative

From snappy captions and graphics to compelling videos and animations, we help brands shine. Our team monitors data and tweaks content and creative based on performance and audience engagement.

Differentiating B2B & B2C

Both paid and organic social media strategies heavily depend on nuanced audience behaviors, needs and platforms. We’ll meet them where they’re at, closely analyzing industry and audience behaviors.

Experience with Regulated Industries

Healthcare, real estate and other special ad categories require a special approach. Our pros can navigate each platform’s complex targeting limitations with a proven strategy.

Don’t Stop at Social

We tactically combine public relations and marketing tactics to reach long-and short-term goals. Share PR successes, boost web traffic, fuse social media with email strategies and more for a comprehensive impact.

Platforms We Specialize In

All posts and platforms are not created equal. We know what works and what doesn’t on each channel, and we stay current with trends, best practices and algorithm updates so you don’t have to.

Facebook logo

Finding growth opportunities among a diverse user base with diverse browsing habits takes skill. Lucky for you, we have it.

Instagram logo

Grow more than just your follower and like count. Grow a loyal community that trusts and connects with your brand.

LinkedIn logo

We specialize in results-getting socials, especially for B2B companies. Capitalize on educational content that converts.

Answering Your Burning Social Media Questions

Organic social media serves as your brand’s base of engagement, bringing value to existing followers. This is important for staying top of mind, reputation building and community engagement. Paid social media is a targeted, complementary strategy that reaches a new audience. Here, actions and conversions are emphasized over engagement and awareness. In most cases, the two can (and should) work together through a hybrid approach.

A boosted post is an existing social media post from your organic feed that you pay to promote for more reach and engagement beyond those who follow you, with limited targeting options. A paid social media campaign is a more strategic ad effort, offering advanced targeting, customization and performance tracking for specific goals like sales and signups.

It depends on your industry, business and goals. We first evaluate top channels and how users inherently behave on each platform, then produce branded content that fits specifically within that platform. For example, Instagram users are looking for eye-catching, entertaining and visually impactful posts to stop the scroll, while LinkedIn users are often seeking educational B2B content.

We look at a different set of metrics for organic and paid efforts. For organic social media, engagement is a key indicator for community building and brand loyalty. Are people viewing, clicking, sharing, liking and following? For paid social media, it comes down to how many people are taking an action and converting in addition to engaging. This includes key performance indicators (KPIs) like conversion rates, click-through rates and costs per lead or acquisition.

Explore Paid & Organic
Social Media Services

Build brand awareness and loyalty. Incite action among a larger, more targeted audience. Combine paid and organic tactics for a robust social media strategy that integrates with your greater PR and marketing efforts. Whatever your goals, our experts will help you reach them. Let’s talk!

More Digital Marketing Services

Google Ads
Turn near-immediate web traffic into bottom-of-funnel leads. Paid search is a powerful tool for boosting sales and ROI.

Search Engine Optimization
Optimize your website to boost visibility, attract organic traffic and achieve long-term growth through better Google rankings.

Email Marketing
Email is one of the most effective marketing methods out there for ROI
— but only if you have the right strategy
to stand out in a crowded inbox.

Email Marketing
Email is one of the most effective marketing methods out there for ROI — but only if you have the right strategy to stand out in a crowded inbox.