What Makes Aker Ink Tick
Founded in 2007, Aker Ink is a full-service PR and marketing agency in Scottsdale, Arizona that helps companies increase brand awareness, enhance thought leadership and generate leads. We think creatively and critically, developing strategies that resonate with targeted audiences and incite action.
We help businesses discover what’s possible and realize that potential.
We blend digital and traditional forms of communication to ensure the right people get the right information at the right time. A one-trick pony will only take you so far – we seamlessly incorporate multiple communication methods to generate positive results faster. Additionally, we understand that different audiences prefer different communication methods – we seek to meet the nuanced needs of your target audience segments.
We take the time to truly understand our clients’ businesses and industries, assessing the current state of affairs in order to develop a multi-faceted strategy aligned with short- and long-term goals.
We ensure the right infrastructure is in place to support our efforts, addressing any cracks in the foundation while refining lead generation processes and core brand elements.
It’s crucial to use a combination of PR and marketing tactics to drive awareness, leads and thought leadership. We effortlessly flow among tactics – doing what’s right for our clients’ needs.
While fully understanding the power of a plan, we also know when it makes sense to break away and seize opportunities as they arise. We’re responsive as we execute long-term strategies.
Quality: Critical thinking, resourcefulness and adhering to deadlines are the pillars of producing high-quality work.
Strategic Thinking: A clear vision and set of actions that aligns to the client’s brand and goals will set them ahead of their competitors.
Continuous Improvement: Dedicate time to build a network and connections in the PR, marketing and creative fields. Continually seek out best practices, including new ways of thinking and executing.
Positive, Can-Do Attitude: In the face of both opportunities and challenges, proactivity, creativity and enthusiasm ensure the most successful outcomes.
Balance: Maintain a healthy work/life balance that includes physical and mental wellness. Be flexible, when necessary, to meet goals.
Our Commitment to Community
We form strong partnerships in our community, profession and industry, actively seeking out collaborations to give back, heighten our knowledge and affect positive change.
On the Professional Front
Aker Ink is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council, the largest certifier of women-owned businesses in the U.S. and a leading advocate for women business owners and entrepreneurs.
On the Charitable Front
As a company, we support charities that fall into these three pillars:
- Youth soft skills development
- Women’s equality, personal/professional development
- Environmental conservation, preservation and recreation
These causes are close to our hearts on personal levels, and we use our professional skillsets to support them. On a semi-annual basis we choose a new charity to rally behind, offering a little time, money and expertise to elevate their mission.
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