Copywriting Services for
Every Marketing Need

Copywriting Services for Every Marketing Need

Copywriting is more than simply throwing words onto a page and hoping for the best; it’s a complex art and science that few marketing pros have mastered. Fortunately, Aker Ink is home to some of these copy connoisseurs. We excel at crafting compelling messaging that prompts your audience to pause, read, think — and then act.

A skilled copywriter is paramount to every piece of collateral a successful organization creates. Our team has extensive experience in diverse writing applications, and we’re here to take that internal burden off your shoulders. Not only do we elevate and streamline fluency, structure and grammar, but we also implement action-focused strategies that get your message to the right people at the right time.

Copywriting Defined

“Written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.”

Copywriting Applied

Brand Messaging
Start with the basics. Setting a strong foundation with a messaging framework will help ensure consistency across all communications. Be sure you’ve implemented strategic and clear brand standards before you begin marketing to the masses.

  • Positioning statements
  • Elevator pitches
  • Slogans and taglines
  • Competitive differentiators
  • Voice and tone tips

Brush up on brand messaging on our blog:

Marketing & Sales Communications
The versatility of copywriting is astounding. Any creative deliverable you can dream up requires carefully crafted messaging as much as it does eye-catching design. Luckily, where there are words, there’s Aker Ink. Here are just a few instances where professional copywriting can amp up sales.

  • Print: Brochures, flyers and sales kits
  • Email: Segmented blasts, newsletters and automated drip campaigns
  • Event: Tradeshow booth panel, banners, collateral and incentives

Website & SEO Copywriting
Behind every high-traffic website is strategic copy intentionally curated to boost SEO rankings without sacrificing readability. While search engines use an almost-formulaic approach to decide which content makes page No. 1, people (not Google) will be the ones reading it. We strike the perfect balance.

  • Website and landing page content
  • Design and copy integration
  • Conversion-driven storytelling
  • Meta titles and descriptions
  • Focus keywords and search intent

Fine tune your website copywriting strategy on our blog:

UX Copywriting
Not to be confused with website and SEO copywriting, UX (user experience) copywriting solely focuses on a site visitor’s end-to-end interaction with your brand. UX copy clearly directs users through their digital journey, and when executed well, that journey ends with a conversion.

  • Buttons and icons
  • Microcopy
  • Form fields
  • Onboarding sequences
  • Error messages

Dive into the ins and outs of UX copywriting.

Content Marketing
Content marketing involves the creation and distribution of content to attract prospects, affirm brand loyalty and gain recognition as an industry expert and thought leader. It’s fundamental to successful public relations, inbound marketing and search engine optimization strategies. Some starting points include:

  • Blogs
  • Whitepapers
  • Thought Papers
  • Case Studies
  • Infographics
  • Video

Learn how content marketing can be vital your business development and awareness.

RFP Writing
A well-written request for proposal, or RFP, could be the only thing standing between you and new leads or clients. We’ll position your organization as the best in the business, helping you stand out from the crowd of competitors and secure new opportunities for scaling and growth.

  • Powerful introductions to the company
  • Expertly positioned executive and team bios
  • Elevated explanations of services and competitive values
  • Persuasive responses that get noticed
Request a Copy Audit

Learn More About Copywriting Services

The written word plays a key role in every facet of your organization. Browse our blogs to learn how copywriting can help you grow brand awareness, strengthen brand loyalty and generate leads.

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