Small business owners wear many hats. In addition to steering the greater vision of the business, they oversee operational responsibilities, product and service development, and team productivity and motivation. Marketing, too often, is left on the back burner despite its critical function in attracting new customers and gaining exposure in key markets. Ineffective marketing can frankly cripple a sound business concept.
For many small businesses and startups, it doesn’t make financial or operational sense to hire an internal marketing team. A “marketing quarterback” position may be important at certain stages of a business, but it’s impractical to hire for distinctive, top-level roles: PR manager, graphic designer, web developer, digital marketing specialist, content marketer, social media strategist and potentially more depending on your goals.
As a full-service agency, we function as a one-stop-shop for all PR and marketing needs. We can oversee the entire marketing arm or work with an internal team member to conceptualize and drive the strategy. We understand the need to remain nimble and flexible. We collaborate seamlessly with our clients and other vendors dedicated to growth.