Businesses Need a Refreshed Content Marketing Strategy

Does your content marketing strategy need a refresh? Save time, simplify processes and add value with these helpful content marketing management insights.

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Survey Says… Businesses Need a Refreshed Content Marketing Strategy

How much time is your team spending on content marketing management and administrative tasks – like finding assets, getting correct product information, manually posting content and more – versus actually creating content? According to a 2020 survey conducted by London Research and Censhare, the answer is likely “too much.” The survey polled more than 500 marketing decision-makers.

Key Survey Findings

Marketers reported spending only 24% of their time creating content. The rest went to finding assets, getting correct product information, manually posting content, and other administrative tasks.

Recommendations for Refreshing Strategy

Adopt centralized content platforms, automate workflows, and focus on high-value creation to improve efficiency and ROI.

Contact

Aker Ink
info@akerink.com
(480) 269-2291