Marsh McLennan Agency Arizona

Marsh McLennan Agency Arizona Aker Ink 2026-06-30T14:17:02-07:00 marsh

PR Strategy Helps Position Arizona’s Top Business Insurance & Employee Benefits Brokerage as a Respected Thought Leader

For more than a decade, Aker Ink has helped Marsh McLennan Agency Arizona — previously Lovitt & Touché — grow awareness of its service lines, people and commitment to community. The insurance and employee benefits brokerage offers comprehensive solutions and is a respected force with local businesses.

Our PR strategy is designed to maintain and grow widespread awareness and thought leadership, solidifying its reputation as an industry leader. The core elements include:

Consistently securing targeted media coverage to establish the company as a respected, go-to source for all types of business insurance, risk management and employee benefits stories. Regular contributions to the Phoenix Business Journal, Az Business, In Business and Inside Tucson Business.
Overseeing a robust strategy to consistently secure awards, lists and rankings, positioning and communicating the company’s expertise, workplace practices and goodwill in the local community.
Supporting a multi-faceted content strategy to reinforce thought leadership of individual brokers on the website and LinkedIn.
Driving specialty advertising and marketing projects that enable the company to reach target markets with new, forward-thinking tactics.

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