Deeply committed to professional and personal growth, Marketing Manager Bri Gibson recently completed two reputed marketing programs through a collaboration between the Digital Marketing Institute (DMI) and American Marketing Association (AMA), earning credentials as a Certified Digital Marketing Professional (CDMP) and Professional Certified Marketer (PCM®).

Professionals with these designations must demonstrate an in-depth understanding of key digital concepts, how they have changed customer behavior and the implications for the wider business. They must also possess extensive knowledge on devising, implementing and measuring digital campaigns that engage and convert. Coursework spanned:

  • Content marketing
  • Social media marketing
  • Search engine optimization (SEO)
  • Paid Search (PPC) using Google Ads
  • Display and video advertising
  • Email marketing
  • Website optimization
  • Analytics
  • Digital marketing strategy

“Bri has incredible drive and is constantly on a mission to elevate her own professional skills, Aker Ink’s approach and our clients’ strategies,” said Aker Ink CEO Andrea Aker. “Her dedication and expertise are admirable, and these certifications help show the world her value and ability to guide companies in achieving exponential growth.”

DMI is the global certification body for digital marketing education, and AMA is the nation’s leading professional association supporting professional development and the implementation of best practices. Bri is a member of the AMA Phoenix chapter and currently serves on the Communications Committee.

“I’m passionate about marketing and keeping up with the latest tools and strategies to execute campaigns creatively,” Bri said. “Digital marketing tactics, especially, are constantly evolving. These certifications better equip me to ride the waves successfully in the coming years and help our clients reach their goals.”

Continuous improvement is a core value at Aker Ink. Team members are encouraged to “continually seek out best practices, including new ways of thinking and executing.” Each team member has a professional development plan tailored to their individual goals and strengths.

Learn more about Bri and careers at Aker Ink.