The resident problem solver, Bri Gibson offers expertise in project management, strategic planning and data-driven decision making as Marketing Manager for Aker Ink. Responsible for devising and executing inbound marketing strategies, she ensures a company’s digital footprint is thoughtful, targeted and generates the right results based on their business development goals.
Committed to professional and personal improvement, Bri has earned prestigious designations as a Certified Digital Marketing Professional (CDMP) and Professional Certified Marketer (PCM®) through the Digital Marketing Institute and American Marketing Association (AMA). Her professional knowledge and insights help companies navigate and seize marketing opportunities through their website, email system, social media platforms and both virtual and in-person events.
Bri specializes in HubSpot Marketing and Sales platforms, holding certifications in Inbound Marketing, Email Marketing, Social Media Marketing and HubSpot Sales Software. Additionally, she is certified in Advanced Google Analytics and Google Data Studio.
Bri is an innate leader. She thrives on new challenges and is the first to dive in and investigate roadblocks that hinder a company’s growth goals. She’s especially adept at using analytics as a problem-solving tool and implementing automated processes to drive more efficiencies and generate leads.
Bri is a member of the Phoenix chapter of AMA and serves on the Communications Committee, lending her digital marketing expertise and project management skills. She is also an active member of the Arizona Innovation Marketing Association.
Bri previously served as an Account Coordinator and Marketing Specialist with Aker Ink, where she honed her analytics and strategic planning expertise before being promoted to Marketing Manager. She earned a Bachelor of Science in Journalism with a focus on Public Relations from Eastern Washington University in Spokane, Washington.
Outside of work, Bri is a competitive, All American triathlete. She’s known for brainstorming some of her best ideas while on long bike rides.