For the second consecutive year, Aker Ink PR & Marketing left PRSA Phoenix’s annual Copper Anvil Awards with the Agency of the Year Award in hand — along with a shelf’s worth of trophies honoring our outstanding research, strategic planning expertise, flawless execution and impressive results.
Aker Ink’s array of 2021 accomplishments — which included PR service innovation, steering a communication strategy for a major acquisition, successful national media outreach and developing a resource center for journalists — solidified its back-to-back Agency of the Year status.
“Aker Ink is akin to the Army Rangers of PR agencies — an elite team trusted to tackle the most complex communication issues. Our strategic and creative approach helps clients successfully address a wide range of challenges and opportunities, and it’s gratifying to have our hard work honored again,” said Aker Ink CEO Andrea Aker.
The Agency of the Year Award comes on the heels of Aker Ink’s selection as a finalist in PR Daily’s Nonprofit Communication Awards for redesigning Take Charge America’s website, which significantly improved conversions and elevated the entire user experience.
“Although clients and media frequently compliment us on the quality of our work, validation from public relations professionals outside the market is especially meaningful,” said Andrea. “Most importantly, these awards signify the caliber of Aker Ink’s talent in devising campaigns and tactics that move the needle for our clients.”
Additionally, the Aker Ink team received two Copper Anvils in the Publicity/Promotion category and one in the Publications category:
- News Release – We wrote and pitched a news release about the critical need for autism evaluation services that tripled monthly referrals and evaluations completed for Axis for Autism. Coverage also generated a spike in website traffic.
- Op-Ed – We positioned Lovitt & Touché as a thought leader in cyber liability insurance by writing an op-ed series explaining the evolutions since the start of the pandemic. We then ensured it reached key Phoenix and Tucson decision-makers and business leaders.
- Newsletter – Using a new strategy and content focus, we helped Take Charge America enhance its financial education efforts, improving engagement for its monthly newsletter through highly targeted financial content, a top-to-bottom redesign, strategic subject lines and preview text copy.