If there's one thing we love almost as much as a strong headline, it's a good year-end recap. 

With 2025 in the rearview, we're taking a cue from Spotify Wrapped and every "Best Of" list on the internet and looking back at the Aker Ink blogs that resonated most with readers last year.

These are the posts you bookmarked, shared with coworkers and (we hope) revisited before big interviews, presentations or brand decisions. 

From media training fundamentals to modern marketing debates and AI-era visibility, here's what rose to the top in 2025 and why it mattered. 

1. Why Every Spokesperson Should Understand the "Block-and-Bridge" Technique

One unexpected question can throw an entire interview off course. This blog shows how to stay cool under pressure, pivot with purpose and keep control of the conversation. 

2. A Deep Dive Into Media Interview Techniques 

Controlling the conversation is just the beginning. Explore the techniques pro communicators use to emphasize key points, build rapport and make interviews look deceptively easy. 

3. Grammar Matters: Why Seemingly Small Mistakes Can Plummet Professionalism & Sales

Everything can be working in your favor — until a typo ruins the moment. Here's why tiny writing mistakes make big impressions, backed by data on how grammar shapes trust and credibility.  

4. The Art of the Logo: When & Why to Redesign

Some logos age like fine wine. Others… don't. This blog breaks down the signs that point to a smart redesign, and the red flags that say leave it alone. 

5. Top 5 Public Speaking Tips to Help You Shine on Stage (From a PR Pro & Former Theatre Major)

If the thought of presenting makes your palms sweat, you're not alone. These stage-tested tips show how to channel nerves, command the room and deliver presentations worth watching.  

6. The Marketing Department Conundrum: Should You Enlist an Agency or Hire In-House?

There's no universal formula for building a marketing team. Dive into a self-assessment of needs, expertise, budget and growth goals to find the right in-house and agency balance.  

7. Zoom to Success: Insider Tips for Nailing Your TV Interview

Landing a Zoom TV interview means you're suddenly the talent and the production crew. These insider tips help you look polished, sound sharp and show up like a pro on screen. 

8. When Does It Make Sense to Use a Website Pop-Up?

Pop-ups: loved, hated, misunderstood. This blog cuts through the noise to explain when they actually work and when they quietly hurt your user experience. 

9. SEO vs. GEO: How Businesses Can Improve Visibility in AI Search

As AI changes how people find information online, the rules of visibility are being rewritten. Understand SEO vs. GEO — and how brands earn consideration when AI is doing the research. 

10. What Journalists Need & Want from Your Interview

Interview nerves usually have less to do with you and more to do with the unknown. Here's what journalists look for in a source and how to show up prepared, natural and confident. 

These were your favorites, but there's plenty more where that came from. Explore our blog for ongoing insights, and reach out when you're ready to take strategy off the page and into action.