How to Ace Television Interviews in the Zoom Era
Zoom usage soared to more than 300 million daily Zoom meeting participants in April, and Microsoft reported a 70% jump in the number of people using Teams. […]
How to Use Social Media to Tame Fallout from a Crisis
You already know social media is central to your business’ marketing strategy. It can be used to connect with customers on a more personal level, amplify your brand messaging and educate and convert your followers. […]
Why You Should Ramp Up Content Marketing During a Crisis
During widespread crises, such as the coronavirus pandemic, companies need to address internal and external issues quickly and with nuance. Even though the crisis at-hand may be outside of your control, you will be scrutinized […]
How to Win a Dustcatcher—And Why You Want One
When you walk into any advertising or PR agency, one of the first things you usually see is a wall or case full of awards. It’s a reminder that the agency does great work and […]
Don’t Panic: What Not to Do During a Crisis
Let’s face it: At some point, your business likely will experience some kind of crisis — whether a product recall, data breach, disgruntled employees or something else entirely. Taking a proactive approach and planning […]
What Not to Say During a Media Interview
A media interview is a lot like a date. It’s where you begin the process of building a relationship — only with a reporter instead of a would-be beau or bae. Like dating, the success […]
5 Ways to Make Your Speaking Engagement a Success
Have you ever met someone who seems perfectly unruffled under pressure? They’re enviably calm, even in front of a big audience. They smile, they enunciate, they answer questions – even tough ones – with grace […]
How to Identify Stories That Reporters Want to Write About Your Business
Newsworthy is a word that means different things to different people. But simply put, it means something of interest. But of interest to whom? Therein lies the struggle for businesses when trying to land media […]
How Effective Communication Supports a Multi-Generational Workforce
The American workforce is more diverse than ever. For the first time in recent history, it’s possible (and often expected) to have four generations represented in one company: Baby Boomers (born 1946 to 1964), Generation […]
What Small Businesses Get Wrong – And Right – When it Comes to PR
Small business owners understand the importance of promoting their products or services. They have to connect with potential customers in some way, right? But many owners fall short when it comes to public relations – […]
