How to Make an Effective Post-Crisis Apology
When was the last time you apologized, and really meant it?
Knowing how and when to say “I’m sorry” can be hard for anyone, but especially for a company in the […]
How to Avoid Unintentionally Offending Your Audience
We are all about getting creative at the drawing board. And we know campaigns that speak to the emotions or employ a bit of tongue-in-cheek humor are often effective in attracting – and […]
Why Every Spokesperson Should Understand the “Block-and-Bridge” Technique
An experienced media spokesperson will be the first to admit that interviews with journalists aren’t always easy. When reporters try to get to the bottom of a story, they might ask some difficult, […]
How to Respond to Negative Comments Online
Did you know that 98% of people have at least one social media account? It should be no surprise that many companies rely heavily on social platforms like Facebook, Twitter, Instagram or […]
How to Overcome Your Public Speaking Anxieties
Glossophobia, the fear of public speaking, is one of the most common phobias. According to Psychology Today, 25% of people report experiencing it. Even if you don’t have a severe case of […]
These 3 Steps Should be Part of Any Post-Crisis Communication Strategy
Effective post-crisis communications can play a role in how quickly and how successfully your company moves beyond a crisis to reflect a new goal or vision. Once you’re able to address the initial challenges presented by […]
How to Maximize Your Company’s Online Newsroom
If you engage in media relations, an online newsroom is an essential resource that provides journalists with easy access to the materials they need to write accurate and thoughtful stories about your company.
Credibility, Content and a Creative Mindset: Takeaways from PRSA’s Western District Conference
Hordes of public relations professionals, including Aker Ink Account Executive Taylor Holmes, descended on Phoenix for the Public Relations Society of America’s (PRSA) Western District Conference, spending two days networking with fellow […]
How a Blog Can Boost Your Profile as an Industry Thought Leader
One of the ways companies can get the right attention at the right times is through the development of thoughtful, educational content that sparks a deep interest or fulfills a need among their […]
Don’t be Thrown Off by the One Question Journalists Will Always Ask
Picture this: You sit down with a journalist from the local paper or news site. The journalist has done their research, they seem interested in the topic you’re discussing, and they listen intently. […]
