Beltone is widely recognized for its high-quality hearing aid technology and patient-centered care. Yet its network of more than 1,200 hearing centers needed stronger visibility within the individual communities they serve — both to highlight Beltone’s trusted expertise and to reinforce the importance of regular hearing screenings and overall hearing health.

With several seasonal, community-focused initiatives planned in late 2025 — including a nationwide food drive benefiting local food banks and an annual hearing aid giveaway — Beltone had an opportunity to deepen local engagement while elevating its broader mission.

We activated a dual local-plus-national media strategy to build awareness where it mattered most:

• By leveraging both the food drive and hearing aid giveaway, we secured 33 local media placements and national syndications generating an estimated 7.2M views amid an audience of 489M across four months. These stories spotlighted centers that were actively giving back and positioned Beltone’s providers as deeply invested community partners.
• Beyond raising local awareness, coverage directly drove 200+ new leads for several clinics featured in a broadcast segment — introducing Beltone to new prospective patients.
• To extend Beltone’s consumer reach beyond local markets, we secured top-tier consumer coverage in Woman’s World spotlighting the hearing aid giveaway. The story was syndicated by nine additional outlets, generating an estimated 46.9K views amid an audience of 10.3M and bringing Beltone’s message to a broad national audience.