Guidant | Aker Ink

Skip to content Search for: Toggle Navigation SERVICES BrandingPublic RelationsDigital Marketing Pay-Per-ClickSEOSocial MediaEmail MarketingAI VisibilityWebsitesContentMarketing Dept Management CLIENT EXPERIENCE NEWSROOM Agency NewsBlog ABOUT Our CompanyOur TeamCareers CONTACT US Search for: Search for: Toggle Navigation SERVICES BrandingPublic RelationsDigital Marketing Pay-Per-ClickSEOSocial MediaEmail MarketingAI VisibilityWebsitesContentMarketing Dept Management CLIENT EXPERIENCE NEWSROOM Agency NewsBlog ABOUT Our CompanyOur TeamCareers CONTACT US Search for: Guidant Aker Ink 2026-06-30T11:43:35-07:00 Following Merger, Arizona Law Firm Significantly Boosts Brand Recognition & Thought Leadership with Integrated PR & Marketing Strategy Guidant Law tapped Aker Ink to put the firm on the map following a merger resulting in a new trade name. To build awareness among Phoenix-area small and midsized businesses, we implemented a multi-faceted communications strategy that resulted in increased site traffic, widespread awareness among key audiences and a disproportionately large share of voice in the market’s top business publications. In fact, our efforts earned a Copper Anvil for top Integrated Communications at the annual awards program for the Public Relations Society of America, Phoenix chapter. Brand Identity: Created a modern, memorable logo for the new trade name and established brand guidelines. Website: Designed and developed a modern website optimized for search engines that showcases each attorney and practice area. Content Marketing: Implemented a blog/newsroom to highlight media mentions, speaking engagements, awards and other credibility proof points. Monthly website visits quadrupled in the first year, driven by a combination of fresh and consistent news announcements. Media Relations: Secured 48 local media placements in 15+ outlets, including 26 bylined articles, in the first year of outreach. For one top business publication, Guidant received one-third of 2020 legal features — more than any other Arizona firm, including the state’s largest, established firms. Awards: Supported strategy and coordination for a series of legal rankings and local business awards programs, garnering sought-after recognitions for each of the partners. Email Marketing: Provided more structure to list-building practices and created consistent touchpoints with target audiences via newsletters and legal alerts. Your Success Story Could Be Next Like what you see? We can make it happen for your business, too. Reach out to discover what’s possible. Like what you see? We can make it happen for your business, too. Reach out to discover what’s possible. Contact Us Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center FAQs CONNECT Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252 (480) 269-2291 Contact Us SOCIALIZE JOIN OUR EMAIL LIST Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings. © 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center CONNECT Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252 (480) 269-2291 Contact Us SOCIALIZE JOIN OUR EMAIL LIST Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings. © 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy Page load link We use cookies for functional and marketing purposes to give you the best experience on our website. By clicking “Accept," you consent to our use of cookies. AcceptPrivacy Policy Go to Top