For more than a decade, Aker Ink has helped Marsh McLennan Agency Arizona — previously Lovitt & Touché — grow awareness of its service lines, people and commitment to community. The insurance and employee benefits brokerage offers comprehensive solutions and is a respected force with local businesses. Our PR strategy is designed to maintain and grow widespread awareness and thought leadership, solidifying its reputation as an industry leader. The core elements include:

• Consistently securing targeted media coverage to establish the company as a respected, go-to source for all types of business insurance, risk management and employee benefits stories. Regular contributions to the Phoenix Business Journal, Az Business, In Business and Inside Tucson Business.
• Overseeing a robust strategy to consistently secure awards, lists and rankings, positioning and communicating the company’s expertise, workplace practices and goodwill in the local community.
• Supporting a multi-faceted content strategy to reinforce thought leadership of individual brokers on the website and LinkedIn.
• Driving specialty advertising and marketing projects that enable the company to reach target markets with new, forward-thinking tactics.