Phoenix Realtors | Aker Ink

Skip to content Search for: Toggle Navigation SERVICES BrandingPublic RelationsDigital Marketing Pay-Per-ClickSEOSocial MediaEmail MarketingAI VisibilityWebsitesContentMarketing Dept Management CLIENT EXPERIENCE NEWSROOM Agency NewsBlog ABOUT Our CompanyOur TeamCareers CONTACT US Search for: Search for: Toggle Navigation SERVICES BrandingPublic RelationsDigital Marketing Pay-Per-ClickSEOSocial MediaEmail MarketingAI VisibilityWebsitesContentMarketing Dept Management CLIENT EXPERIENCE NEWSROOM Agency NewsBlog ABOUT Our CompanyOur TeamCareers CONTACT US Search for: Phoenix Realtors Aker Ink 2026-06-30T10:20:43-07:00 Media Relations Cements Local Real Estate Association as Preeminent Player, Elevates Voice to National Stage Since 1891, Phoenix REALTORS® has played a vital role in supporting and advancing the careers of Arizona real estate professionals through education, advocacy and resources. Despite its position representing the fifth-largest city in the U.S. — and one of the fastest-growing counties in the nation — it struggled to stand out in comparison to other local REALTOR organizations, with many professionals selecting membership based on convenience or familiarity rather than merit. And Phoenix REALTORS had many new merits. Fresh executive leadership transformed the association from a conventional clubhouse to a member-first organization — delivering innovative programming and services, introducing the lowest dues in the Valley and increasing choice in how professionals choose to invest in their membership level. Despite reinventing itself, it was still lost in the shuffle. We seized the opportunity to reintroduce Phoenix REALTORS as the Valley’s preeminent real estate association with industry professionals and the public, using the media as the primary communications vehicle. These efforts earned us a 2025 PRSA Phoenix Copper Anvils Award for media relations as well as national recognition on the 2025 PRNEWS Nonprofit Awards finalist list: Leveraging monthly housing data reports to deliver a steady drumbeat of custom, high-quality analysis to both broad business and hyperlocal media outlets, resulting in 196 pieces of coverage in 2025 alone, which generated an estimated 2.38M views — systematically overtaking share of voice from other Valley-based REALTOR associations. Tapping into broader trends around Arizona’s real estate market to elevate Phoenix REALTORS’ voice to the national stage, generating inquiries and exposure from outlets like NBC News, Bloomberg, Business Insider, Realtor.com and Axios. Preserving Phoenix REALTORS’ reputation at the national level after the association faced a legal challenge from its parent organization over a new subscription offering. We managed sentiment across 40 stories, educated media and stakeholders and rallied industry support that contributed to a positive resolution. Your Success Story Could Be Next Like what you see? We can make it happen for your business, too. Reach out to discover what’s possible. Like what you see? We can make it happen for your business, too. Reach out to discover what’s possible. Contact Us Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center FAQs CONNECT Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252 (480) 269-2291 Contact Us SOCIALIZE JOIN OUR EMAIL LIST Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings. © 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy Helping growth-oriented businesses break through barriers to achieve more awareness, thought leadership, leads and revenue. Careers Media Resource Center CONNECT Aker Ink PR & Marketing P.O. Box 1775 Scottsdale, AZ 85252 (480) 269-2291 Contact Us SOCIALIZE JOIN OUR EMAIL LIST Subscribe to emails you’ll actually want to read, from PR and marketing tips and trends to agency happenings. © 2007-2026 Aker Ink, LLC. All Rights Reserved. Privacy Policy Page load link We use cookies for functional and marketing purposes to give you the best experience on our website. By clicking “Accept," you consent to our use of cookies. AcceptPrivacy Policy Go to Top