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Content Marketing Strategy Positions Virtual Care Solution Among Enterprise-Level Institutions; Aker Ink Guides PR Ahead of Walmart Health’s Acquisition of MeMD

Under the trusted name of the nation’s largest corporation, Walmart Health provided end-to-end healthcare services to businesses, brokers and millions of consumers nationwide — from primary, urgent and behavioral telehealth to in-store clinics, pharmacies and omnichannel solutions.

Aker Ink helped execute a vast range of content marketing initiatives and strategic marketing communications, expertly blending education, marketing and sales goals. However, the story doesn’t start here. It begins in 2017 when we were tapped for comprehensive PR and marketing communications services for telehealth provider MeMD.

Media Outreach Drives National Brand Awareness & Thought Leadership Ahead of Acquisition

Founded in 2010, MeMD was already ahead of the curve in telehealth innovation. We helped the company reinforce industry thought leadership and expand its presence onto a national stage. Key focuses included:

  • Bringing consistency and clarity to a wide range of marketing communications while highlighting the company’s capabilities and competitive differentiators, helping the sales team reach more brokers and businesses to generate leads.
  • Driving a sophisticated content marketing strategy involving in-depth blogs, case studies and whitepapers that specifically touches a range of client pain points.
  • Introducing new products and services using PR channels, resulting in highly targeted coverage in outlets such as BenefitsPro, Employee Benefits News, MobiHealthNews and Insurance Busines

When COVID-19 rocked the world in 2020, Aker Ink drove PR efforts as MeMD launched six new service lines nationwide in six months amid a 300% surge in visits. The telehealth provider gained hundreds of thousands of new members during this time.

Our efforts helped put MeMD on Walmart Health’s radar as the corporation sought expansion into virtual care. Ultimately, Walmart Health acquired MeMD in 2021. Years later, we continued to serve as a trusted marketing partner. Here’s a look at how our relationship evolved:

  • Guided content strategy behind a comprehensive rebrand to Walmart Health Virtual Care.
  • Expanded our expertise beyond virtual care, now reaching every touchpoint under the Walmart Health umbrella, including pharmacy, health centers and other omnichannel solutions.
  • Conceptualized and developed key content marketing pieces for enterprise-level lead generation, including whitepapers and in-depth articles.
  • Consulted and created a vast range of marketing communications spanning sales collateral, web copy, marketing communications, surveys and more.

Walmart Health sold the Virtual Care division to Fabric in 2024.

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