Boost Engagement & Revenue
with Targeted Email Marketing
Boost Engagement &
Revenue with Targeted
Email Marketing
Well-executed email marketing can be your business’s best friend. But adhering to spam laws as well as recipients’ interests, pain points and expectations — all while trying to build your database — is easier said than done. We can help you rise above the noise with click-worthy content, seamless sales processes and a data-informed strategy.
How Our Email Marketing Specialists
Can Help Your Business Succeed
How Our Email Marketing
Specialists Can Help
Your Business Succeed
Email marketing encompasses a diverse range of campaign types, each designed to achieve specific business objectives along the customer journey — whether it’s nurturing leads, driving sales, enhancing customer retention or strengthening brand loyalty.
Newsletters
Create recurring updates that recipients eagerly await, showcasing recent happenings while propelling traffic and action.
Promotional Campaigns
Give new products, services, signups or flash sales the recognition needed to create urgency without spammy tactics.
Nurture Sequences
Every action needs a reaction, especially when people feel stuck in the sales cycle. Nurture leads with an email series, or “drip campaign.”
Transactional Emails
Deploy welcome emails, feedback requests, abandoned cart campaigns and more to support customer service and drive sales.
Event Invitations
Maximize attendance and generate excitement for webinars, conferences or other professional gatherings.
Seasonal Campaigns
Create tactically timed “buzz” around key buying cycles throughout the year. Or, stand out when your competitors are quiet.
Checking All the Boxes for Email Marketing Success
Create Emails People Want to Read: With an abundance of emails crowding inboxes daily, only the most eye-catching content will stand out in a sea of sameness.
Send the Right Message at the Right Time: Strike while the iron is hot with intricately staggered campaigns that complement each stage of the buyer’s journey.
Build & Grow Segmented Lists: Dive into specific audience segments to achieve your sales goals, then tailor your message to each group accordingly.
Stay Current with Spam & Privacy Laws: Stay in good standing with both your readers and the latest compliance rules to ensure your emails hit inboxes.
Make Data-Driven Decisions: Learn from measurable and transparent analytics highlighting audience behaviors and trends to inform your campaign’s next steps.
Guidance on Email Marketing Solutions & CRM Optimization
It Starts with Your Tech Stack
We are accustomed to working with many types of email marketing providers, from specialized platforms to robust, all-in-one marketing and sales solutions. It’s easy to become overwhelmed with the multitude of options available — and that’s where we come in. We provide guidance with:
- Tailored Recommendations to Fit Your Needs and Budget: We assess your business goals, audience and sales process to recommend the best email marketing platform and CRM for your needs.
- Seamless Integration with Marketing Technologies: We ensure your email marketing tool and CRM work together with your entire digital marketing infrastructure.
- Data-Driven Decision Making: Our expertise ensures you can leverage analytics and automation to optimize campaigns and improve ROI.
- User Training & Support for Your In-House Team: We provide guidance to help your team effectively use your new tools and maximize their potential.
Your HubSpot Solutions Provider
Aker Ink is a HubSpot Solutions Provider — it’s one of our favorites because it offers a comprehensive suite of products that create alignment among marketing, sales and customer service processes. HubSpot makes it easy to:
- Automate and personalize email marketing campaigns for better engagement
- Level up lead generation strategies with targeted campaigns and automation
- Track and nurture leads with an integrated CRM and sales tool
- Uncover measurable audience insights with real-time reporting and analytics
- Streamline marketing, sales and customer service with seamless workflows
Your Mailchimp Certified Partner
Our agency is Mailchimp Certified, which means we’re extra hands-on with everything from initial setup and best practices to troubleshooting and optimizing your email marketing strategy within the platform. With Mailchimp, you can:
- Design sleek emails, segment audiences and A/B test to encourage action
- Leverage advanced automation to further personalize and scale campaigns
- Integrate seamlessly with e-commerce platforms, CRMs and other apps
- Get detailed performance insights
