Gain Visibility in AI Platforms
with a Multifaceted GEO Strategy

Gain Visibility in AI
Platforms with a
Multifaceted GEO Strategy

A new era of search is here. Generative engine optimization (GEO) helps brands show up when people turn to AI platforms for answers — which is quickly becoming the norm.

GEO sits at the intersection of our three primary disciplines: PR, digital marketing and content marketing. We’re uniquely positioned to shape how AI systems interpret and surface your company.

Why AI Search Optimization? More Importantly, Why Now?

This isn’t a “someday” strategy. Search behavior has already changed. Instead of browsing traditional results pages, people ask tools like ChatGPT, Gemini, Claude, Copilot and Perplexity what to do and who to trust.

Those platforms leverage a mix of content, media coverage, technical signals and perceived authority to bring certain brands to the forefront of their responses. If yours isn’t clearly represented in that ecosystem, you risk getting left out of answers your audience relies on.

Well-executed GEO gives you a game plan to stay top-of-mind, helping to:

Strengthen how your offerings and experts are referenced across AI platforms, so recommendations sound accurate, timely and aligned with your message.

Improve trust and relevance in algorithmic responses, reinforcing the signals AI systems look for when choosing which brands to highlight.

Build digital authority that fuels visibility, reputation and leads, supporting everything from inbound inquiries to sales conversations.

The AkerGEO™ Process

AkerGEO™ combines strategic insight, technical execution and media authority to influence how generative engines perceive your brand. Our process includes:

1. Discovery & Assessment

Thorough online audit

2. Strategy Development

Custom GEO roadmap

3. Content Optimization & Creation

Refined and expanded for AI

4. Digital Integration

Enhanced technical foundations

5. PR & Authority Building

High-value third-party mentions

6. Monitoring & Adaptation

Evolving with algorithms

Packages & Programs That Meet You Where You Are

Whether you’re just starting to think about AI visibility or seeking to level up current efforts, we offer flexible entry points that align with your team, timeline and budget.

GEO Foundations
Audit & Strategy

Set the scene for a future of AI search success. This one-time engagement is ideal for companies exploring GEO readiness.

GEO Integration
Full Implementation

An ongoing partnership combining PR, digital marketing and content marketing with performance tracking boosts presence on diverse platforms.

GEO Acceleration
Advanced Programs

Already active in PR and SEO? We focus on deep optimization, AI-specific content mapping and reputation shaping across generative tools.

Answering Your Burning AI Search Questions

Most of these acronyms describe approaches to solve the same core challenge: how organizations show up in AI-generated answers. Yet each zooms in on a slightly different piece of the puzzle.

  • AIO (AI Optimization): Broadly describes attempts to improve visibility or performance across AI systems. This is the umbrella or “catch-all” term, so usage varies widely.
  • AEO (Answer Engine Optimization): Focuses on optimizing content so AI tools can deliver cleaner, more direct answers. It often leans heavily on content formatting and structure.
  • LLMO (Large Language Model Optimization): Centers on influencing how individual LLMs — such as ChatGPT or Gemini — pull information and generate recommendations.
  • GEO (Generative Engine Optimization): The most comprehensive approach, GEO considers the full set of signals that determine how generative AI platforms interpret and reference your brand. That includes content quality, PR and authority building, digital foundations, technical clarity and trust indicators.

Despite slight nuances, all these terms share the goal of helping AI represent your organization more accurately and credibly. Instead of chasing every new label, we concentrate on strategies that align with your business goals and evolve with the technology.

Traditional search engine optimization (SEO) focuses on improving how you rank in search engine results pages, namely on Google. GEO focuses on how AI platforms understand, describe and recommend your brand.

The strategies are deeply connected, so think of them as two sides of the same visibility coin rather than competing efforts. Strong SEO foundations support GEO, and GEO strengthens the way your brand shows up in both AI responses and search results.

The short answer? Virtually all of them. But in more detail, AkerGEO™ is designed for:

  • Companies in industries where online visibility drives trust, discovery and conversions
  • Brands investing heavily in education and thought leadership to strengthen reputation
  • Organizations that depend on organic visibility and inbound marketing to drive sales
  • Businesses ready to future-proof their marketing presence as AI-driven discovery evolves

GEO doesn’t replace your existing programs; it sharpens them. We look at the broader scope of your current marketing and PR efforts and adjust priorities, angles and formats so they better support AI visibility.

The goal is to get more long-term value from tactics you’re already investing in, not to stack another disconnected initiative on top of them.

Timelines depend on your starting point, industry and competition. Some shifts, like clarifying how AI tools describe your brand, can happen relatively quickly.

Larger gains in authority, visibility and leads build over time as content, PR and technical improvements intertwine. During our engagement, we define realistic expectations and regularly share progress.

Other Services to Complement Your GEO Strategy

Digital Marketing
Think beyond the clicks and likes. A strong digital strategy supports measurable growth and engagement that drives real ROI, now and later.

Content
Capture attention in a crowded market with powerful words and visuals that tell stories, solve problems and build trust with audiences.

Public Relations
Communicating in the public eye is both an art and science.
We merge digital and traditional channels to help you stand
out and achieve targeted goals.

Public Relations

Communicating in the public eye is both an art and science. We merge digital and traditional channels to help you stand out and achieve targeted goals.