How do paid and organic social media strategies align? Aker Ink Managing Director Lauren Garstecki provided insights into this common question (and many others) at a recent Arizona Innovation Marketing Association (AZIMA) panel.
Paid and organic social media are useful and powerful tools to grow and capture target audiences, but they can also be complex to navigate. During the “Unifying Social Strategies: How to Bridge the Gap Between Paid and Organic Social Media,” Lauren dove into best practices, platform nuances, key metrics and more.
“Organic social media lays the foundation by fostering authentic engagement, building brand awareness and cultivating a loyal community,” Lauren explained during the AZIMA panel. “When transitioning to a paid strategy, it’s crucial to laser-focus on your objectives and align your approach with the specific goals you want to achieve. Paid campaigns are most effective when they are purposefully designed to meet specific objectives, complementing your organic efforts for maximum impact.”
A transformational business leader and expert digital strategist, Lauren oversees Aker Ink account teams and develops marketing programs that generate the highest level of results. During the past two decades, Lauren has demonstrated expectational skill in steering cross-disciplinary teams and guiding complex business development strategies for a range of organizations from startup through Fortune 500. She possesses a deep understanding of the latest trends and technologies in the digital space, enabling her to quickly identify new opportunities for growth, awareness and greater ROI.
Learn more about Lauren and her digital marketing expertise.
