Matt Osteen
Senior Digital Marketing Strategist
Analytical and creative, Senior Digital Marketing Strategist Matt Osteen develops and executes paid digital strategies that drive measurable results — from brand awareness and lead generation to revenue growth and expanded market presence.
With deep expertise in pay-per-click (PPC) advertising, Matt blends data and insight to reach ideal audiences through precise targeting and disciplined budget management. He continuously evaluates and refines campaigns, turning complex analytics into clear reporting that helps companies understand performance and maximize return on ad spend.
Matt pairs paid media leadership with advanced search engine optimization (SEO) and generative engine optimization (GEO) strategy. He aligns paid and organic efforts to strengthen overall search presence while guiding technical website enhancements — including site structure, speed and crawlability — that improve conversion performance and long-term discoverability across traditional search engine and AI-driven platforms.
Matt holds a range of digital certifications that keep him current on evolving best practices across paid search, SEO, AI visibility and social platforms:
- Google Ads Search
- Google Ads Measurement
- Google Ads Display
- Google Ads Creative
- Google Ads Apps
- Google Ads Video
- AI-Powered Shopping Ads
- Section AI for PR Professionals
- SEMrush AI Visibility
- LinkedIn Social Media Marketing ROI
Matt has been a vital member of the Aker Ink team since 2022, initially serving as Digital Marketing Strategist. Before that, he held PPC, SEO, social advertising, digital QA and account management roles with two digital agencies in the Phoenix area. The adventurous spirit also spent five years in Busan, South Korea teaching English as a Foreign Language.
Raised in Bullhead City, AZ, Matt graduated from the University of Arizona with a Bachelor of Arts in Journalism. Realizing he was not, in fact, the next Hunter S. Thompson, he found his professional purpose through travel and the digital world — and since, he’s yet to run into a problem that a good cup of coffee and well-organized spreadsheet can’t fix.
When he’s not working, Matt can typically be found indulging in pretend tea parties with his two young daughters or curled up with a good book.
Matt Osteen
Senior Digital Marketing Strategist
Analytical and creative, Senior Digital Marketing Strategist Matt Osteen develops and executes paid digital strategies that drive measurable results — from brand awareness and lead generation to revenue growth and expanded market presence.
With deep expertise in pay-per-click (PPC) advertising, Matt blends data and insight to reach ideal audiences through precise targeting and disciplined budget management. He continuously evaluates and refines campaigns, turning complex analytics into clear reporting that helps companies understand performance and maximize return on ad spend.
Matt pairs paid media leadership with advanced search engine optimization (SEO) and generative engine optimization (GEO) strategy. He aligns paid and organic efforts to strengthen overall search presence while guiding technical website enhancements — including site structure, speed and crawlability — that improve conversion performance and long-term discoverability across traditional search engine and AI-driven platforms.
Matt holds a range of digital certifications that keep him current on evolving best practices across paid search, SEO, AI visibility and social platforms:
- Google Ads Search
- Google Ads Measurement
- Google Ads Display
- Google Ads Creative
- Google Ads Apps
- Google Ads Video
- AI-Powered Shopping Ads
- Section AI for PR Professionals
- SEMrush AI Visibility
- LinkedIn Social Media Marketing ROI
Matt has been a vital member of the Aker Ink team since 2022, initially serving as Digital Marketing Strategist. Before that, he held PPC, SEO, social advertising, digital QA and account management roles with two digital agencies in the Phoenix area. The adventurous spirit also spent five years in Busan, South Korea teaching English as a Foreign Language.
Raised in Bullhead City, AZ, Matt graduated from the University of Arizona with a Bachelor of Arts in Journalism. Realizing he was not, in fact, the next Hunter S. Thompson, he found his professional purpose through travel and the digital world — and since, he’s yet to run into a problem that a good cup of coffee and well-organized spreadsheet can’t fix.
When he’s not working, Matt can typically be found indulging in pretend tea parties with his two young daughters or curled up with a good book.
- Frequent Flyer: Matt has visited every continent except South America and Antarctica. He hopes to make it down there before it melts.
- Fantasy Fiend: Matt likes to unwind by getting engrossed in fantasy novels, and he especially enjoys the Stormlight Archive and other Cosmere series by Brandon Sanderson.
- Gotta Go Fast: Before retiring due fatherhood, Matt was a competitive speedrunner of The Legend of Zelda: A Link to the Past for Super Nintendo. He can still beat the game in about 90 minutes on a good day.
Specialties
PPC
SEO
Marketing
Strategy
Analytics
Data-Driven
Reporting
