The definition of a thought leader typically contains descriptors like “authentic,” “authoritative” and “subject-matter expert.” But in today’s business world, what does it really mean to be a thought leader?

A thought leader in today’s digital age is an individual who exhibits industry expertise, is able to leverage their knowledge through content and digital platforms and is able to provide perspectives and solutions to industry challenges.

More importantly, however, how does one become a thought leader?

From creating thought-provoking and clear messaging to honing critical thinking and effective communication, there are many facets involved in developing thought leadership — let’s explore them in more detail.

Be a Purple Sheep

It’s been recorded that there are an estimated 1.09 billion websites on the internet, with 252,000 new sites joining the online realm daily. Additionally, there are a reported 4.9 billion people using social media globally.

In this digital age — when information is instantaneously available, thought leaders must be able to differentiate themselves and their subject matter expertise. It’s not enough to be a white sheep or even a black sheep — to become a thought leader, you must be the brightest, boldest sheep you can.

The competition for thought leadership may be intense, but it’s well worth it. A thought leader has the power to propel business branding and growth, as well as foster new generations of thought leaders.

Characteristics of a Thought Leader

There are several commonalities among thought leaders. Some of the characteristics they share include:

  • Expertise: Thought leaders can set themselves apart by sharing their ideas and visions, providing unique perspectives that set industry standards and advance the mission of their business forward. This often comes from years and even decades of experience (but not always).
  • Critical thinking: As technology, digital tools and artificial intelligence (AI) become increasingly utilized, the ability to think critically is more important than ever. While technology offers powerful tools to foster business interests, it cannot replace human emotional intelligence, creativity and ingenuity. All of which are necessary for driving innovative solutions and effective communication.
  • Leadership skills: The “leadership” in thought leadership includes practical skills such as critical and strategic thinking and expertise, but it also encompasses empathy, adaptability, resilience, ethics and creativity. Networking, true interconnection and relationship building are also aspects of thought leadership that must be continually shaped and sharpened.

How Thought Leadership Impacts Businesses

One of the best ways to encourage thought leadership is by recognizing and researching industry trends and applying them consistently in well-crafted content. This helps build audience trust and loyalty. It allows leaders to showcase their expertise, address industry questions and present fresh perspectives.

  • Blogs: Long- or short-form blogs that deliver high-quality, SEO-optimized content draw in readers and rank well on Google. Producing consistent blogs that address audience questions and offer new perspectives cultivate thought leadership by establishing credibility and trust among readers.
  • Podcasts: Either hosting, co-hosting or being a guest on a podcast enables thought leaders to showcase their expertise and knowledge. Podcasts also provide leaders with opportunities to demonstrate creative solutions to new and existing problems.
  • Videos and YouTube: Effective thought leadership videos tell a compelling story that engages viewers with relatable content that solves the viewer’s problem. For best outcomes, thought leaders should implement messaging with powerful images and music (and even humor) to boost YouTube, website and social media engagement.
  • Whitepapers and case studies: Whitepapers and case studies involve showcasing problems with corresponding solutions. Thought leaders can use white papers to help drill down on a specific topic utilizing academic, association or government research as source material. Case studies can be used similarly to illustrate how a product or service has solved a client or industry-related problem.
  • Speaking Engagements: Speaking engagements offer direct visibility and credibility of thought leaders within industry They provide a platform to share expertise, insights and innovative ideas. Speaking opportunities also foster networking opportunities, allowing thought leaders to connect personally with peers, potential collaborators and stakeholders.

Challenges & Considerations

One of the potential barriers to fostering thought leadership is maintaining authenticity and human connection in a digital age. AI and digital technologies are rapidly advancing. Thought leaders need to strike a balance between relying upon technology, while still demonstrating they can think and act strategically.

The best ways for aspiring thought leaders to move forward is to:

  • Develop a personal brand through consistent content and engagement.
  • Collaborate with peers and influencers to expand reach.
  • Adapt to evolving industry trends and audience expectations.

It takes time and effort to develop thought leadership. At Aker Ink, our expert team members are skilled and practiced at helping shape industry executives into thought leaders. Learn more about our multifaceted approach to public relations and thought leadership building.