Once dismissed as a venue for food and travel porn, Instagram now sees more than 200 million users visiting at least one business account per day.
Contrary to what you might think, Instagram isn’t exclusively useful for B2C businesses. According to Social Media Examiner, 66% of B2B marketers are using Instagram compared to just 57% in 2018. People often turn to Instagram and other social media platforms to learn more about your business, what you do and why they should care.
Keeping up with the ‘gram’ can be a challenge for business owners – generating creative content is time consuming. However, it’s important to put in the effort; Instagram is a valuable platform that allows you to create interest in your business, showcase your expertise, build an audience, grow connections and drive traffic. Additionally, it’s a good way to stay current on industry trends and see what your competitors are doing.
Whether your goal is to drive people to your website, create a stunning feed, produce more valuable content for your customers or use the story feature with confidence, there are some great tools available to save precious time.
Here’s the scoop on five of our favorite tools to help strengthen your Instagram presence:
This free tool allows you to house up to five links in your bio. Linktree provides you with the number of times a link has been clicked, too. If you opt for the paid version, starting at $6 per month, you’ll be able to customize your Linktree landing page, capture visitors’ emails with newsletter signup integration (even compatible with MailChimp) and time your links to go live at the same time your accompanying social post goes live.
If you want to create an impressive, aesthetically pleasing IG feed, Preview might be the answer. It allows you to plan unlimited posts, drag and drop images so you can see what looks best, find the best hashtags and view full analytics. The Pro version allows for one user and comes in at just under $7 monthly.
Facebook Creator Studio
This free feature from Facebook was created with business owners in mind. It’s the place to go for a compilation of all your content from your company’s Facebook and Instagram accounts. You can view how your posts are performing to learn what works and what could be improved. You can also schedule Instagram and Facebook content within the Creator Studio.
A creative app for anyone! Businesses can develop branded infographics and get ideas for other graphic content. With an abundance of templates sized perfectly for Instagram, Facebook, LinkedIn and more, Canva is sure to add more professional element to your posts. You can squeeze a lot of value out of the free version, but if you opt for the $12.95/month account you’ll have access to thousands of templates, free photos and graphics, among other capabilities.
Adobe Spark Post
Turn any image into a creative story in a jiffy! This free app is exceptionally helpful when designing stories to engage your audience. According to Instagram, 1/3 of the most viewed stories are posted by businesses. Make them sparkle with easy resize options, animation tools and unique text effects.
Take advantage of these tools to drive traffic to your website, plan and produce valuable content, craft creative infographics and share well-constructed stories. Do it for the gram! After all, 72% of users say they have purchased a product they saw on the app…
Want help boosting your reach and sales via social media platforms? We can help you hone your social media strategy to generate results.