Aker Ink has debuted a new service offering designed to strengthen brand visibility across artificial intelligence platforms — which is quickly becoming the first stop for consumers and professionals seeking trusted recommendations online.
The new program leverages a proprietary generative engine optimization (GEO) process called AkerGEO™, which integrates PR, digital marketing and content strategy to influence how tools like ChatGPT, Gemini, Claude, Copilot and Perplexity interpret and reference a business.
Not to be confused with search engine optimization (SEO), which focuses on improving rankings in traditional search engine results pages, GEO is a complementary strategy that helps businesses surface in AI environments through a mix of “owned” and “earned” content, PR outcomes, technical elements and perceived authority.
AkerGEO holistically evaluates and enhances these signals to give generative AI platforms accurate and consistent information to pull from when forming responses — ultimately building digital authority to support visibility, reputation and lead generation.
With tiered entry points, the service is designed to meet organizations where they’re at in terms of AI readiness; from foundational assessments and ongoing integrated programs to advanced optimization for brands already investing heavily in search and thought leadership.
“GEO should be viewed as an extension of a company’s existing marketing ecosystem, not a replacement,” said Aker Ink CEO Andrea Aker. “Strong SEO, PR and content programs are still doing the heavy lifting, but GEO acts as the conduit that helps translate that equity into AI environments. The most meaningful impact will come from a cohesive approach that considers AI visibility as part of a unified marketing strategy.”
Learn more about AkerGEO and contact our team to start boosting your presence on AI platforms.
