As AI platforms transform brand visibility and discovery, Aker Ink is expanding the agency’s Generative Engine Optimization services through a partnership with AnswerShare.
AkerGEO™ brings together public relations, digital infrastructure, content and messaging to address […]
Deepening her longstanding connection to Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, Aker Ink CEO Andrea Aker has been appointed to the school’s Endowment Board of Trustees. […]
Expansion can feel like the obvious next step after a business conquers its local market. However, success in one geography or industry doesn’t guarantee the same approach will resonate somewhere new. In her latest article […]
What happens when traditional SEO is no longer the only gateway to being found online? CEO Andrea Aker was invited to share her perspective on the shift during “The New Rules of Search: Getting Found […]
As more people move from traditional search engines to AI platforms for answers online, many brands are seeing declines in traffic and lead generation. CEO Andrea Aker addressed this shift in her latest article […]
After significant investment in a marketing campaign, few outcomes are more frustrating than underwhelming results. In many cases, it’s not the strategy or execution that’s the problem — it’s the messaging. In her latest article […]
As marketing and public relations continue to evolve alongside rapid advances in AI, business leaders should rethink how they build visibility, credibility and long-term growth. Recently featured in AzBusiness, CEO Andrea Aker shared her perspective on the top
Aker Ink has debuted a new service offering designed to strengthen brand visibility across artificial intelligence platforms — which is quickly becoming the first stop for consumers and professionals seeking trusted recommendations online.
The new […]
As AI reshapes the marketing and communications landscape, gaining visibility in generative AI engines like ChatGPT, Gemini and Claude has become increasingly critical for businesses to reach their target audiences online. In her latest Forbes […]
