As more people move from traditional search engines to AI platforms for answers online, many brands are seeing declines in traffic and lead generation. CEO Andrea Aker addressed this shift in her latest article for the Forbes Business Council, offering actionable steps to help businesses audit their brand’s presence across AI-generated responses.
In the article, “If AI Can’t Find You, Neither Can Your Customers: How To Audit Your Brand’s AI Visibility,” Andrea broke down the core components of an AI visibility audit, from accurate positioning and competitor insights to content relevance, authority signals and website structure. While specialized tools may support the process, manual prompting can still uncover key patterns.
Andrea also emphasized that the true value of an audit lies in how organizations interpret and act on the findings. She broke down ways leaders can use audit data to enhance brand messaging, content strategy, third-party validation and website structure, as well as address common technical barriers that limit AI visibility.
“Many of the same tried-and-true tactics for traditional search still apply to AI visibility,” Andrea wrote. “But AI platforms don’t operate by the same rules…An audit will help you see what’s working, reveal gaps and uncover opportunities for increased visibility.”
Forbes Business Council is an exclusive network of senior executives and business owners focused on professional growth, connection and visibility. As a council member, Andrea contributes insights on PR, marketing and business strategy.
