It’s common for business leaders to get caught up in “vanity metrics” like impressions, followers and circulation. But do these figures reflect real progress toward defined objectives?
In a recent article for Forbes […]
Tariff whiplash has understandably put marketers on edge — but there’s a veil of opportunity for those who are creative and motivated enough to uncover it.
In its latest cover story […]
Behind the scenes at Aker Ink, Brandy is the quiet engine that keeps us running — organizing tools, coordinating events and creating a workplace that feels like home. She’s the glue, the gears and […]
The Chandler Chamber of Commerce Women in Leadership program recently invited Aker Ink CEO Andrea Aker — a seasoned executive, thought leader and speaker — to present to entrepreneurs and business […]
Journalists receive a relentless stream of press releases, cold pitches and “just checking in” emails every day. Only a fraction ever make it into a story.
The reason? Many pitches miss the mark: The subject line […]
Ranking Arizona, the state’s largest annual business opinion poll, has once again recognized Aker Ink as a top public relations firm and a best place to work in marketing and […]
To capture and maintain a competitive edge, businesses need to continually evaluate their marketing and communication practices to ensure alignment with the greater vision and tap into new opportunities – especially in an […]
Between producing quick daily articles and investing in long-term reporting to churn out an excellent cover story, reporters have a lot on their plates.
But as ideas turn into stories, a reporter will […]
Danielle is a serious force to be reckoned with in the public relations world, gaining extensive agency experience before joining Aker Ink as a Senior Account Executive…then PR Account Director…then Director of PR.
Proactive communication is the key to any productive and effective relationship, including those in the workplace. In her latest article for the Forbes Business Council, Aker Ink CEO Andrea Aker […]
