In its latest issue, AzBusiness asked the most innovative leaders in the PR sphere to share their top tips for building a personal brand — and turned to Aker Ink Director of Public Relations Danielle Fanning for their expertise on the topic.
Quoted alongside fellow Valley business leaders, Danielle encouraged readers to align their personal branding with their natural interests and true selves. If someone feels passionate about storytelling, for example, they should lean into writing, speaking and community-centered opportunities.
“Your authenticity will build trust, attract like-minded collaborators and open the right doors,” they said.
Leading the agency’s PR department, Danielle is well-versed in driving results-getting media relations and communications strategies. Known for their resourcefulness and integrity, they thrive on navigating complex challenges using creative and forward-thinking approaches.


