It is likely that, at some point, any company will experience a crisis – product recalls, employee misconduct, actions by disgruntled customers or data breaches among them. An efficient and coordinated approach to […]
In an age where facts and fiction easily blur and politics continue to divide the country, an exemplary, unbiased journalism community is of utmost importance. This was at the core of Anderson Cooper’s message as […]
The search for a public relations and marketing agency can be daunting. With so many agencies boasting similar claims, it can be difficult to sift through the differences to find the perfect fit.
These days, agencies […]
Media relations is a central component of a public relations campaign. Educated and savvy sources can determine just how successful that campaign is – they can bolster it by providing thoughtful and timely insights during […]
Benjamin Franklin once said, “If you fail to prepare, prepare to fail.” While this wisdom can be applied to virtually any aspect of business or personal growth, it is especially true in public relations. Simply […]
In order to conduct media outreach effectively, it’s essential to build meaningful relationships with reporters. As with any relationship, there is a give-and-take aspect. You shouldn’t ignore the reporter’s interests and needs as you seek […]
Taking on the role of media spokesperson is no small task. As your relationship with the media develops, you may find yourself talking with journalists relatively often depending on current events or notable happenings in […]
While you likely don’t remember most of the interviews you’ve seen (or read) that went well, you probably remember at least a few that went badly. Negative outcomes in media interviews may stem from a […]
Press releases are fundamental tools in a PR strategy. Yet before we jump into the goals of a press release, let’s break down how these tools are now used in the modern world of communications.
Once […]
