It’s common for business leaders to get caught up in “vanity metrics” like impressions, followers and circulation. But do these figures reflect real progress toward defined objectives?
In a recent article for Forbes […]
Tariff whiplash has understandably put marketers on edge — but there’s a veil of opportunity for those who are creative and motivated enough to uncover it.
In its latest cover story […]
The Chandler Chamber of Commerce Women in Leadership program recently invited Aker Ink CEO Andrea Aker — a seasoned executive, thought leader and speaker — to present to entrepreneurs and business […]
To capture and maintain a competitive edge, businesses need to continually evaluate their marketing and communication practices to ensure alignment with the greater vision and tap into new opportunities – especially in an […]
Proactive communication is the key to any productive and effective relationship, including those in the workplace. In her latest article for the Forbes Business Council, Aker Ink CEO Andrea Aker […]
It’s no coincidence that a well-connected team is also a more productive, loyal and satisfied one. For In Business’ Feedback series, which compiles top questions and answers from Valley business leaders, CEO […]
Every challenge brings opportunity, but only for businesses prepared to act. In her latest article for AzBusiness, Aker Ink CEO Andrea Aker broke down the dual realities of 2025’s marketing and communications terrain, […]
In her latest article for the Forbes Business Council, Aker Ink CEO Andrea Aker shared common marketing mistakes that startups tend to make as they build their foundations and evolve to the next […]
Students are taught early on to “show, not just tell.” In her latest article for Forbes Business Council, Aker Ink CEO Andrea Aker carries this theme to instruct companies how to showcase products […]
Imposter syndrome can be a challenge for many women in leadership, but it can be overcome. Aker Ink CEO Andrea Aker shared her experience and expertise in building confidence as a company […]
