Local SEO: When & Why You Need It
SEO – or search engine optimization – is a strategic process that helps your company rank higher in search engines. There are various facets of SEO, and “local SEO” is a crucial part of the […]
Would Your Business Benefit from Live Chat Software on Your Website?
Live chat software is a type of customer service software that allows for instant, real-time communication between customers and businesses. The software can be used to answer customer questions, offer advice and troubleshoot technical issues. […]
Why Blue is Everywhere on the Web: Breaking Down the Psychology of Color Theory
Have you ever noticed how many websites are using a blue color scheme? Trust us, it’s a lot.
While blue may seem overused at times, there are psychological reasons why it tends to be successful. Turns […]
Why the Backend of Every WordPress Site Needs to be Updated Routinely
WordPress is the world’s most popular content management, powering more than a third of all websites. The open-source platform makes it easy and practical to create compelling, functional websites.
Open source refers to software in which […]
How to Improve Your Site Speed
An effective, lead-generating website is so much more than good looks and snappy copy. It needs a well-built engine that downloads content quickly. In fact, the speed at which a site downloads has a big […]
How Great UX & UI Can Help You Win Website Conversions
You may have heard the terms UX and UI thrown around these days, but do you really know what they mean? And do you know why they are critical for converting sales or other actions?
UX […]
Your FAQ Page is More Valuable Than You Think
At first glance, a frequently asked questions (FAQ) page might not seem like anything special. It may pale in comparison to your flashier service or product pages. But what FAQ pages lack in glamour, they […]
Technology is Changing the Way We Market. Is Your Company Keeping Up?
As with most industries nowadays, recent and emerging technologies are transforming the marketing world. Abundant tools, process and systems allow marketers to do more, in less time, while improving the quality of outcomes […]
How to Maximize Your Company’s Online Newsroom
If you engage in media relations, an online newsroom is an essential resource that provides journalists with easy access to the materials they need to write accurate and thoughtful stories about your company.
Why a Blog is Integral to Your SEO Strategy
It’s not enough for companies to simply have a website these days. A search engine optimization (SEO) strategy is critical to distinguish yourself from competitors and rank well in search engines like Google for selected […]
