As marketing and public relations continue to evolve alongside rapid advances in AI, business leaders should rethink how they build visibility, credibility and long-term growth. Recently featured in AzBusiness, CEO Andrea Aker shared her perspective on the top resolutions organizations should prioritize to strengthen their communications strategies in 2026.
Andrea emphasized the growing importance of surfacing within responses on generative AI search tools such as ChatGPT and Gemini, noting leaders should focus on initiatives that boost AI visibility through the integration of digital marketing, content and traditional PR tactics.
"AI is rewriting the rules of marketing," Andrea said. "Visibility within generative AI platforms is becoming increasingly paramount for new awareness, leads and thought leadership."
Andrea's commentary comes on the heels of Aker Ink's recent launch of its generative engine optimization service, which applies that same integrated approach to help brands strengthen how they are referenced and discovered across AI-driven searches.
