The latest edition of AzBusiness magazine tapped 12 Valley executives to share ways companies can utilize awards as a powerful marketing tool to boost the bottom line. Among them, Aker Ink CEO Andrea Aker outlined why this third-party validation is essential for elevating brand credibility.
Along with personal recognition, she explained, awards can propel an entire organization toward growth, industry influence and reputational excellence.
“Far more than trophies decorating a shelf, they’re an endorsement of achievement that attracts new business, top-tier talent and community partnerships,” Andrea said.
To gain a competitive edge, she encouraged leaders to display these badges of honor on all owned marketing channels as well as strategic communications like sales decks and recruitment packets.
The Aker Ink team has a strong track record of helping companies secure awards on the local, national and industry levels. Learn more about how awards fit into a company’s PR strategy.
