As AI reshapes the marketing and communications landscape, gaining visibility in generative AI engines like ChatGPT, Gemini and Claude has become increasingly critical for businesses to reach their target audiences online. In her latest Forbes Business Council article, CEO Andrea Aker emphasized that both traditional and digital public relations strategies are major factors in unlocking that visibility.
Andrea explained how core PR tactics — from earned media and press releases to speaking engagements and awards — directly amplify generative engine optimization (GEO), or the process of earning brand citations within AI platforms. The trust signals that AI uses to assess authority and influence are essentially PR outcomes, focused heavily on third-party validation — which is the core goal of any public relations campaign.
“PR isn’t a single act…but a multifaceted process that compounds with consistency,” Andrea reminded readers. “Companies that strategically integrate traditional PR into their digital marketing foundations are positioned to reap the most visibility.”
Forbes Business Council is an exclusive network of senior executives and business owners focused on professional growth, connection and visibility. As a council member, Andrea contributes insights on PR, marketing and business strategy.
