Proactive communication is the key to any productive and effective relationship, including those in the workplace. In her latest article for the Forbes Business Council, Aker Ink CEO Andrea Aker explains how companies can leverage internal communications strategies to boost engagement and retention.
As more businesses struggle with detached and disengaged employees, she provides leaders with ideas to rally team members and enhance their connection to the company. Andrea highlights foundational elements – such as creating an internal brand and developing a central communications hub – as well as timely tactics like townhalls, newsletters and yearbooks.
“Investing in internal communications has positive ripple effects across an entire organization,” she wrote. “When employees are engaged, appreciated and recognized, the quality of the products and services improves, as well as the public reputation.
Forbes Business Council is an exclusive networking community for senior executives and business owners focused on professional growth, connection and visibility. Andrea is a council member trusted to provide insights on a variety of PR, marketing and business strategy topics.
