Every challenge brings opportunity, but only for businesses prepared to act. In her latest article for Az Business, Aker Ink CEO Andrea Aker broke down the dual realities of 2025’s marketing and communications terrain, urging leaders to strike a balance between mitigating risk and embracing innovation.
Andrea highlighted critical focus areas for the year ahead, from pinpointing AI’s “sweet spots” to preparing for stricter data privacy rules and creating seamless social commerce experiences. She also discussed the importance of aligning strategies with evolving consumer expectations to build trust and foster long-term loyalty.
Additionally, Andrea emphasized that those who act decisively and leverage expert support will be more apt to capture new market share and protect their reputations in a fast-changing environment.
