Trust has emerged as a cornerstone of business success, but the noisy digital and social media landscapes can make maintaining it a challenge. For In Business’ Feedback series, which compiles top questions and answers from Valley business leaders, CEO Andrea Aker explained how Aker Ink instills trust through education and transparent reporting practices. She also offered other businesses guidance on building trust within their own operations.

When it comes to reporting, Andrea noted it’s especially important to explain the “why” behind your efforts — when leaders know why they are engaged in a particular marketing strategy and which milestones are realistic, it enhances their understanding, strengthens confidence in services and solidifies relationships.

Read the contribution.