What is digital public relations? In her latest article for Forbes Business Council, Aker Ink CEO Andrea Aker dove into the nitty gritty of digital PR, traditional PR and off-page SEO, explaining how businesses can leverage and combine tactics to achieve growth and awareness goals.

In addition to defining these concepts, Andrea delves into the specific tools and metrics for successful campaigns. She explains how digital PR serves as a bridge between traditional PR and digital marketing, enhancing credibility, reputations and overall awareness.

Forbes Business Council is an exclusive networking community for senior executives and business owners focused on professional growth, connection and visibility. Andrea is a councilmember trusted to provide insights on a variety of PR, marketing and business strategy topics.

Read the full article.