Guidant, a multi-disciplinary law firm with locations in Phoenix and Tempe, tapped Aker Ink for comprehensive branding, marketing and public relations strategy following the merger of two local firms.
Tasked with positioning the deep expertise and professionalism of the attorneys in a modern way, the Aker Ink team created a comprehensive brand package including a new logo, business system, foundational graphical elements, website and messaging framework. Moving forward, we will execute a marketing strategy including public relations, content marketing, email and social media tactics that aim to elevate the reputations of individual attorneys and effectively communicate their expertise to targeted audiences.
“Guidant allows us to stretch more of our creative our limits,” said Aker Ink President Andrea Aker. “We are utilizing a combination of proven marketing tactics for promoting law firms, but infusing more creativity and fun than your stereotypical law firm would allow. They take a modern and personalized approach with clients, and they want that reflected in their market positioning.”
Guidant practice areas span ADR, bankruptcy, cannabis, commercial litigation, construction, corporate law, entertainment, estate planning, intellectual property, personal injury and real estate law.