Traditional & Digital Public Relations
for Optimal Exposure
Every company has a story, yet who really knows your story?
Communicating in the public eye is both an art and science — and your public relations strategy needs to be executed with care and creativity. Our approach is multi-faceted, leveraging both traditional and digital PR channels to help you reach specific goals, from building brand awareness and thought leadership to driving new business and recruiting employees.
Traditional & Digital Public Relations
for Optimal Exposure
Every company has a story, yet who really knows your story?
Communicating in the public eye is both an art and science — and your public relations strategy needs to be executed with care and creativity. Our approach is multi-faceted, leveraging both traditional and digital PR channels to help you reach specific goals, from building brand awareness and thought leadership to driving new business and recruiting employees.
Strategic Media Relations at the Local,
National & Industry Levels
Strategic Media Relations
at the Local, National
& Industry Levels
We excel with all forms of media outreach, possessing a deep understanding of newsworthiness and journalist expectations, as well as superb writing skills and established relationships.
With former journalists and highly experienced PR pros on staff, we know what really makes an intriguing story, how to craft angles both media and target audiences love, and how to tie our efforts into greater marketing initiatives.
Here’s how we stand out:
- Strategic PR Planning: We don’t shoot in the dark. We define who we’re targeting, what hinders them, what propels them forward, how they consume information and how we solve their problems. Guided by quality over quantity, every word, action and channel has a purpose tied to business objectives.
- Consistent Awareness: We help our clients stay top-of-mind among target audiences, consistently and strategically, with assertive media outreach that’s creative and abides by best practices that journalists respect.
- Tailored News Angles & Outlets: We uncover often-hidden story angles that support myriad goals, opening doors to new audiences and verticals. We are also selective with the outlets we target — for some companies, broadcast TV and podcasts make sense. For others, it’s more prudent to pursue trade publications and blogs. Our approach is tailored to each client’s goals.
- Media Training: Securing stories is one important part of the media relations process, and enabling our clients to build relationships and deliver effective interviews is another. We go beyond basic interview mechanics to conduct trainings with spokespersons to help them effectively communicate key messages and become repeat sources.
- Integration with Marketing & Business Development Strategies: We ensure media outreach is integrated with other other traditional and digital marketing tactics. Together, the overall PR and marketing experience is cohesive and focused.
Awards, Rankings & Recognitions to Boost Credibility
You’ve built an amazing business with an amazing team doing amazing work. Public recognition of these efforts is one of the fastest and most surefire ways to enhance credibility and capture the attention of target audiences. Yet being amazing, alone, isn’t enough. You need an experienced PR team to grab the public’s attention with third-party stamps of approval.
But how? With a keen business sense and storytelling abilities, we’ve helped our clients secure an abundance of targeted awards, rankings and recognitions that fuel awareness and growth, and attract the right talent.
- Recognition Identification: We can help you identify honors in your industry and the greater business communities that help propel your business forward. We assess leadership, innovation, culture and operational excellence, only pursuing the opportunities with the right credibility and exposure.
- Strategic Storytelling: We craft compelling and persuasive narratives that help you stand out from competitors, often highlighting hidden gems that need expert positioning to attract the eye of judges.
- Award Promotion: Once secured, we know how to leverage your recognitions across numerous communications channels so your accomplishments are positioned strategically among prospective clients, investors, employees and other stakeholders.
Speaking Engagements to Enhance Thought Leadership
Speaking Engagements
to Enhance Thought
Leadership
What’s one of the best ways to engage and educate your target audiences? Speak directly to them. Speaking engagements can catapult an expert and generate widespread thought leadership. Whether speaking to hundreds of people on a national stage or sharing your expertise with a focused circle of prospects, speaking engagements provide third-party recognition while enabling you to tell a controlled and in-depth story that has the power to influence, educate and persuade target audiences to take action.
Speaking Engagement
Identification
We can help you identify speaking engagements and build a speaker resume in ways that are practical, strategic and results-driven.
Persuasive
Nominations
We craft compelling and persuasive essays that help you stand out during the speaker nomination process. We understand what event organizers are looking for and how to tailor your presentation so it provides the most value to all stakeholders.
Standout Presentations
In addition to identifying and securing speaking engagements, we can help you identify talking points, drive home insights and create a powerful presentation that is memorable and distinctive.
Event Promotion
Pre- and post-event, we can help you maximize the exposure and thought leadership of your speaking engagement, effectively communicating across owned communications channels.
Digital PR & GEO to Amplify Online Exposure
Digital PR has evolved beyond traditional media coverage to play a critical role in how brands are discovered, validated and recommended online. Today, it sits at the intersection of public relations, search engine optimization (SEO) and generative engine optimization (GEO), supporting visibility across search engines, AI-driven platforms and emerging discovery tools.
At its core, digital PR applies the fundamentals of traditional public relations — storytelling, credibility and relationship building — with a modern emphasis on high-authority backlinks, domain strength, online reputation signals, strategic citations and brand mentions that influence how both search engines and generative AI systems surface and reference your brand.
PR, SEO and now GEO were once treated as separate disciplines. Digital PR bridges them, building authority and trust across multiple channels while allowing organizations to measure impact through brand awareness, search performance and AI-driven visibility.
Why do we stand out?
- Many PR agencies lack a deep understanding of the digital ecosystem — including how algorithms, ranking signals, search intent and generative AI models evaluate credibility, authority and relevance.
- Many SEO agencies focus narrowly on rankings and traffic, without the media relationships, storytelling expertise or strategic influence required to secure meaningful coverage that supports brand awareness, thought leadership and trust.
At Aker Ink, we bring experienced professionals from both worlds together. Our approach connects PR, off-page SEO and GEO into a cohesive strategy that supports broader marketing and business goals — not isolated tactics.
Crisis Communications for Complex Reputational Challenges
When your reputation is at stake, the worry and stress can often lead to irrational behaviors. There may be a tendency to hide, retract or freeze when immediate and corrective action is needed.
In an age when breaking news hits social networks in seconds, a coordinated crisis communications strategy is paramount. There are tried-and-true methods for managing internal and external communications during a crisis situation. Unfortunately, there are also approaches that can inadvertently create even more disorder. We can help you navigate the best path to mitigate damage and create a new foundation for moving forward post-crisis.
Pre-Crisis Groundwork
Since a crisis usually occurs when you least expect it, it’s critically important to create a crisis response plan, draft statements, train spokespersons, prepare staff and brainstorm possible corrective actions ― all when you’re not under the gun.
Crisis Navigation
During a crisis, being available, transparent and truthful will ultimately get you past the turmoil. Your message, delivery and reaction to public response needs careful and critical thought, backed by operational and product/service adjustments.
Post-Crisis Foundation
When a crisis ends, a post-crisis strategy begins. What corrective actions did you take? How are you preventing another crisis from occurring? You need a multi-faceted plan to communicate your reemergence and assess rebranding options.
Preventative Actions
The ideal time to plan for a crisis is when you aren’t having one. It may seem counterintuitive, yet preventative efforts — such as spokesperson training, notification systems and social media monitoring, can mitigate future crises and reduce reputational damage.
